Tag: Hummingbird

  • How Rich Content Affects Rankings and Conversions

    How Rich Content Affects Rankings and Conversions

    “Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch  Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants  to become an answer engine, answering users’ questions rather than providing a list…