Tag: marketing

  • The convergence of SEO and Branding with Omi Sido

    The convergence of SEO and Branding with Omi Sido

    Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first. […]

  • Social Media and Your Marketing Strategy

    Social Media and Your Marketing Strategy

    Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…

  • The main aim/purpose of marketing is to create a demand for your product

    The main aim/purpose of marketing is to create a demand for your product

    If a product is not selling well, there is a reason for that. Even if your #business created a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t register that there is a problem in the first place. So let me give you a simple advice here. Before you…