Tag: Search Elite Conference
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Structured Data Explained | Search Elite SEO Conference
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know…
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AI vs Human Translation in Localisation
Don’t get lost in translation In today’s globalised world, businesses are looking to expand their reach and target customers from different countries. By far one of the most critical aspects of this expansion is localisation. Localisation involves adapting content to suit the language, cultural, and social norms of a particular country. It is an essential…
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The Giant Speed Benchmark: Your Emotional Support Dog | Search Elite 2018
We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this? Data without context is useless. Because data without context is useless, in this session Nichola Stott gives…