We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need to do? Which metrics really matter and how much time and effort should we assign to this?

Data without context is useless.

Because data without context is useless, in this session Nichola Stott gives you an introduction to speed and performance metrics for standard mobile configs, then she reviews the UK’s top 5,000 websites by sector, looking at the benchmark timings across key measurements (TTFB, RenderStart, VC, FL ). This will help give you the confidence and support required to understand “how fast is fast?”

Slides:

Who is Nichola Stott?

Nichola Stott is a go-to expert on all things SEO. Following a position as Head of UK Search Partners at Yahoo!, she founded her own agency called Erudite in 2010 and has since helped a plethora of cross-industry international clients increase their revenue through Search.

Nichola Stott
Nichola Stott at the Search Elite Conference 2018

Nichola’s professional recognition includes being named in the BIMA Hot 100 Digital People, winning Best Use of Search at both the UK Search Awards and Wirehive Awards and co-authoring books including Econsultancy’s SEO Best Practice Guide and Hit me! How to Get Your Small Business to Punch its Weight Online.

What is Search Elite?

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Elite is a conference designed exclusively for experienced search marketers. All the sessions are fast-paced, Q&A-packed, always informative and delivering the most forward-thinking digital strategies and tactics.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.

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