The State of Digital with Purna Virji

Purna Virji, Omi Sido and friends. Hangout on Air. Live from London Paddington – Microsoft Office. November 17, 18:00 UK time. Get inspired by new ideas and different ways of thinking about marketing. You may find it difficult to believe but soon it will be time to start preparing our digital marketing strategies for 2017. […]

Voice Search – Welcome to the Future

Next week Amazon Echo is coming to the UK. Will it bring artificial intelligence into our homes much sooner than expected? To tell us more about the continuing rise of Voice search and how you can adapt to it I will be chatting to Purna Virji – Senior Bing Ads PPC Training Manager at Microsoft. […]

Page Speed and SEO

One aspect of Technical SEO to never overlook is page-loading speed. Many owners of growing websites struggle with page load times. As traffic increase they see website performance degrade. Keeping a website well optimised requires true knowledge and understanding of how the Internet works. On the other side, your website performance affects not just the […]

Maintaining SEO on Large, Complex Websites with Omi Sido

Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what are the main technical SEO challenges for handling a website like that? One thing that always come to mind first when talking about large websites is the technology used. A lot of large […]

Traffic is useless unless those visitors become customers

Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again […]

On-Page SEO Optimisation in the fashion industry

First, it is important to work closely with the development team. Fashion sites need a clear HTML structure and the right set of Meta tags. This point is crucial for the fashion brands online since most of their content is mainly graphics. Moreover, luxury brands try to stand out and use a lot of flash […]

The convergence of SEO and Branding with Omi Sido

Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first. […]