Tag: SEO
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The Sunday Talk – Benchmark Search Conference 2018
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference or a roundtable almost every single week. This week I am going to the Benchmark Search Conference in Manchester organised by Click Consult and I am super excited. How often do you see…
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Structured Data Explained | Search Elite SEO Conference
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know…
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How to fix the most common technical SEO issues | SearchLeeds 2018
Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range of…
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Entities, Search, and RankBrain: How it works and why it matters
Entities, SEO and RankBrain In today’s digital world, search engine optimisation (SEO) has become an essential component of any successful online business. SEO involves a variety of strategies to improve a website’s visibility on search engine results pages (SERPs). One of the most important factors in modern SEO is the concept of entities and how…
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Why We Can’t Teach SEO
Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if you want to learn search engine optimization (SEO), you’ll have to take matters into your own hands. Slides: https://www.slideshare.net/clickconsult/why-we-cant-teach-seo Who is David Edmundson-Bird David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at…
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The Sunday Talk – Marketing Business Summit 2018 – Milan
What do you do when the weather is so nice? Well, you go to the beach. What an amazing view. It’s Tuesday and I have to go to work after 3 days off. And then Alexa woke me up an hour earlier. What a life. But then I think this week gonna be great. Tomorrow…
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The Sunday Talk – It’s All About Love
Alexa, what’s the temperature today in London? In London, there is a flood alert in effect. The current weather is 2 ºC with clear skies and sun. Throughout the day you can expect more of the same with a high of 6 ºC and a low of 1 ºC. Hmm, I don’t remember such a…
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The Sunday Talk – Merry Christmas Everybody!
Monday morning and I am going to a one-day course on Google Analytics. For those of you who texted me after The Sunday Talk, yes, as an SEO I do Google Analytics. In fact, I think I know it pretty well. But given a learning opportunity, I never say ‘No’ as I never ever think…