The Sunday Talk – Learn as if you were to live forever

Learn as if you were to live forever


Hi, guys. It’s Monday again and I am so pumped up as this week I am going to the Take It Offline roundtable in Brighton organised by Tom, Andy and Gerry White. Learning from the best is always a good practice especially so in the universe of Digital Marketing where everything changes at light speed.

Learning should be part of your company culture.

Customers nowadays are transforming faster than we are. So if we don’t catch up we gonna be in big, massive trouble.

Customers nowadays are transforming faster than we are. So if we don’t catch up we gonna be in big, massive trouble.

Learning from the best is always a good practice. Especially so in the universe of Digital Marketing, where everything changes at light speed.
Learning needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.

Yes, Steven. I can educate your SEO executives but tell me are they involved in the strategic planning. Probably not.
I will tell you a secret now.
In many small companies, there is no formal manager training. People do well, they get promoted. So he knows Adwords, he gets to manage the digital marketing team and before you know it he is defining your SEO strategy, your Social media strategy. And this is actually a good example. I’m not even gonna mention the digital marketing director does not even come from digital.
Pro tip Steven.

Everybody in your organisation should know the basics of everything that is Digital Marketing.

Thursday morning. First I’m gonna go to work and then I’m gonna go to the Take It Offline roundtable in Brighton. I know it’s gonna be very very good so if you happened to be in Brighton or somewhere around Brighton come say hello.

Take It Offline

It’s one thirty in the morning and I just came back from the Take It Offline event in Brighton. I am super tired but I am also super excited as I’ve learnt so much this evening.

The main thing: Social Media advertising can be extremely effective for many businesses but getting it right is not always straightforward. I guess it all comes down to you have to try and fail, try and fail until you find yourself in the right place at the right moment for success.

Friday morning. Seve o’clock. I’ve probably slept for two hours but I’ve just remembered that I’d forgot to say something yesterday. Andy, Gerry, Tom you rock guys. Your event is getting better and better every single time. Now I’m gonna go and do my first Facebook campaign. Gerry, I’d probably experiment with your video.

One of the best things about life is that we never have to stop learning. There are always new skills to learn and new techniques for us to adopt. When you look at the most successful people in the world, they understand this. Big and successful companies like Facebook or Google are heavily investing into their own employees. Or the way I normally say it:

Without doing something beyond of what you’ve already mastered, you will never grow.

Guys, next week let’s all of us try and spend an hour learning something outside of our comfort zone. So if you are a developer learn a bit of SEO. If you are an SEO learn a little bit of PPC.
Meanwhile, don’t forget to come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Benchmark Search Conference 2017 | Time to migrate to HTTPS

Time to migrate to https

Migrating from HTTP to HTTPS

There are so many reasons to move to HTTPS and apart from the slight ranking boost, Google made it very clear that they really want us to protect our site and our users.

1. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. That means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.

2. Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.

3. Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Who is Gerry White?

Gerry White is a technical marketing consultant working with Just Eat supporting SEO on the 14 sites they operate around the world, including apps, mobile, technical and outreach. Ensuring that the sites are organic leaders in the markets they operate in.

With a 17 year history in digital – Gerry has worked on sites from the BBC, McDonalds, Premier Inn and DirectGov in various roles from digital analyst, site search but usually in SEO, as well as spending a large part of his career agency side.

Gerry White also co-runs a digital roundtable conference called Take It Offline which aims to replicate the best of the post-pub conversations, typically in a pub.

Omi Sido and Gerry White

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

The Sunday Talk – People like people who are having fun doing what they love

People like people who are having fun doing what they love.

Mondays are never easy for me. I have to keep on reminding myself that challenges are what make life interesting. And overcoming them is what makes meaningful. With that in mind, I want you to understand that anything is possible if you try.

I can’t believe it. Yesterday I was talking about working hard and believing and today I woke up and what do you know. The first thing I see Dawn Anderson graduating.

Dawn Anderson

She’s been waiting for 49 years to put the academic hat on her head.

Dawn Anderson, you are officially the most inspirational person of the year. Now I am going to the gym and I am feeling so pumped up that I think I’m gonna eat the weights.

T-shirt and a small quite looking flask. Guys, I absolutely love you. And I am not making it up. This morning I woke up and I was looking for my old flask as tomorrow I am going all the way to Leeds for the Take It Offline event and I couldn’t find it. And then I go to work and I find this little thing on my table. You absolutely made my day.

SEMrush

So I am ready to go to Leeds. Phone check. Camera obviously check. Cute little bottle – check.

I’ve just arrived in Leeds and I have to admit this city is gorgeous. This is my second time coming to this city in one month and I have to admit this is becoming one of my favourite spots in the UK.

Omi Sido in Leeds

Sitting here I am trying to capture the building behind me – I don’t know if you can see it – which is absolutely amazing.

One o’clock in the morning and finally I am home. My God, it was a long day but it was totally worth it. The Take It Offline roundtable was amazing. We talked about almost everything that is SEO.

Take It Offline Roundtable

One thing that got stacked in my head was Malcome Slade saying that we took the bad code from desktop and with the help of CSS we turned it into responsive. I know a lot of you are very sceptical but there is a necessity for AMP in this mobile age.

I can summarise this week in 4 main points. Let’s call them the formula for success.

Number one. Pay attention to everything that is happening in the world and especially digital as the digital world is moving fast. And it’s gonna get even faster with the wider adoption of Artificial Intelligence and Voice Search.

Number two. Work hard. I know you are a smart person so now is time to start working harder as your smart head is continuously finding good excuses.

Number three. Experiment a lot. Try different approaches and don’t get distracted if it doesn’t work the first time around. Experiment a lot until you find the one that works for you.

While I am at it number four.

Keep trying until you get lucky.

Guys, I can see that the weather is not that good today but I’ve got my training gear on so I’m gonna go and put my body to stress and my mind to rest. But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – SEO Barcamp

The Sunday Talk - SEO Barcamp


Six months ago they said that the man will never win another Grand Slam. Six months ago they said that at his age he will never even compete again.
The man kept quiet. But the man kept believing. Because if you believe you can go a long way in your life.
If you believe you can go you know really far in your life and I think I did that and I am really happy. I kept on believing and dreaming and here I am today with the eight it’s fantastic.

Is technical SEO important? Why don’t you come to the SEO Barcamp tomorrow? And I will prove it to you. Not just that but I will show you that by ignoring technical SEO you are knowingly, deliberately sabotaging your digital marketing efforts.

SEO Barcamp

Chelsea Blacker: We really like to search and understand ok what kind of content resonates with markets. So that doesn’t mean we gonna do a survey of 3 000 people on a certain topic in order for them to have something press release relatable only. We will do a small survey of 200 people to prove to a client, to prove to the client the level of engagement the peace could get with a certain kind of market. We find that’s a really good way to get people internally in-house that are more senior to commit to certain budgets in order to really do a proper campaign.

Understanding Your Project Client's Real Needs

Lefto Chatziandreou: And then they are like: ‘That’s not normal. What happened?’ Then you combine the logs as you’ve said. That’s amazing. That’s amazing. Because once you go to your system admin and you tell him ‘You know what? I just need the logs of the last month. And he is asking you ‘Are you sure?’ Maybe I don’t know. For that kind of website, it could be gigabytes. So big query over there you just throw everything in and you start playing around. But that’s another thing. So what you see here in the forms is the total amount of….

Server logs analysis

What is my definition of orphan pages? The Omi Sido’s definition of orphan pages. Stop hurting your SEO. Please.

How do we find orphan pages? The only way to find orphan pages is to crawl, fully crawl a website. Take all the all the log files data. Combine it together and analyse it.

Hitting those pages. So if nobody is hitting them for a year. You have to have something like a benchmark for your business. If nobody is coming to those pages for a very long time you have to really start questioning yourself ‘Why do I have those pages in my website structure?’
But I am not talking about any pages. I am only talking about orphan pages really. Let’s make it clear. because if you just start deleting pages from your website for no particular reason you gonna end up in a very bad place.

Chelsea Blacker: He will be at the bar.

Just coming back from the SEO Barcamp organised by BlueGlass and Adapt Worldwide and one thing became very apparent to me after the talks. If you are trying to grow your brand or a personal brand like me give people value. Give people value without expecting anything in return.

Thursday morning. Six o’clock and I am on my way to work. After speaking at the SEO Barcamp last night I came back home around twelve o’clock. Still, I have to be very alert today as I am moving some of our top properties to HTTPS. I said it before but I would say it again.

Digital marketing is not a job. Digital marketing is a way of life.

And I love the buzz. I love the excitement. But am I not tired from time to time? Yes, I am. But are you not tired of doing the same boring job every single day?

I am just coming back home. It’s nine o’clock. And yes sometimes you have to those fifteen hours shifts. Sometimes there is no better way. Sometimes there is only the hard way. When I take on a project I believe in it hundred percent. I will put my heart into it.
Very often people ask me “Omi what does it take to become a successful digital marketer?’ After today my answer is passion and dedication.

SEO is simple but people make it so complex. There is an enormous amount of information out there and this information can be conflicting, outdated or incorrect altogether.

Lefto from Trivago, Chelsea from BlueGlass, Omi from well Omi Sido. We all say the same thing.
SEO is not magic tricks. It’s work. It’s consistent useful content creation and careful attention to website structure.

Guys, next week I am going to the Take It Offline round table in Leeds organised by Gerry White and Tom Bourlet but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – The Social Sales Funnel

The Sunday Talk - The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.