The Sunday Talk – SEO Barcamp


Six months ago they said that the man will never win another Grand Slam. Six months ago they said that at his age he will never even compete again.
The man kept quiet. But the man kept believing. Because if you believe you can go a long way in your life.
If you believe you can go you know really far in your life and I think I did that and I am really happy. I kept on believing and dreaming and here I am today with the eight it’s fantastic.

Is technical SEO important? Why don’t you come to the SEO Barcamp tomorrow? And I will prove it to you. Not just that but I will show you that by ignoring technical SEO you are knowingly, deliberately sabotaging your digital marketing efforts.

SEO Barcamp

Chelsea Blacker: We really like to search and understand ok what kind of content resonates with markets. So that doesn’t mean we gonna do a survey of 3 000 people on a certain topic in order for them to have something press release relatable only. We will do a small survey of 200 people to prove to a client, to prove to the client the level of engagement the peace could get with a certain kind of market. We find that’s a really good way to get people internally in-house that are more senior to commit to certain budgets in order to really do a proper campaign.

Understanding Your Project Client's Real Needs

Lefto Chatziandreou: And then they are like: ‘That’s not normal. What happened?’ Then you combine the logs as you’ve said. That’s amazing. That’s amazing. Because once you go to your system admin and you tell him ‘You know what? I just need the logs of the last month. And he is asking you ‘Are you sure?’ Maybe I don’t know. For that kind of website, it could be gigabytes. So big query over there you just throw everything in and you start playing around. But that’s another thing. So what you see here in the forms is the total amount of….

Server logs analysis

What is my definition of orphan pages? The Omi Sido’s definition of orphan pages. Stop hurting your SEO. Please.

How do we find orphan pages? The only way to find orphan pages is to crawl, fully crawl a website. Take all the all the log files data. Combine it together and analyse it.

Hitting those pages. So if nobody is hitting them for a year. You have to have something like a benchmark for your business. If nobody is coming to those pages for a very long time you have to really start questioning yourself ‘Why do I have those pages in my website structure?’
But I am not talking about any pages. I am only talking about orphan pages really. Let’s make it clear. because if you just start deleting pages from your website for no particular reason you gonna end up in a very bad place.

Chelsea Blacker: He will be at the bar.

Just coming back from the SEO Barcamp organised by BlueGlass and Adapt Worldwide and one thing became very apparent to me after the talks. If you are trying to grow your brand or a personal brand like me give people value. Give people value without expecting anything in return.

Thursday morning. Six o’clock and I am on my way to work. After speaking at the SEO Barcamp last night I came back home around twelve o’clock. Still, I have to be very alert today as I am moving some of our top properties to HTTPS. I said it before but I would say it again.

Digital marketing is not a job. Digital marketing is a way of life.

And I love the buzz. I love the excitement. But am I not tired from time to time? Yes, I am. But are you not tired of doing the same boring job every single day?

I am just coming back home. It’s nine o’clock. And yes sometimes you have to those fifteen hours shifts. Sometimes there is no better way. Sometimes there is only the hard way. When I take on a project I believe in it hundred percent. I will put my heart into it.
Very often people ask me “Omi what does it take to become a successful digital marketer?’ After today my answer is passion and dedication.

SEO is simple but people make it so complex. There is an enormous amount of information out there and this information can be conflicting, outdated or incorrect altogether.

Lefto from Trivago, Chelsea from BlueGlass, Omi from well Omi Sido. We all say the same thing.
SEO is not magic tricks. It’s work. It’s consistent useful content creation and careful attention to website structure.

Guys, next week I am going to the Take It Offline round table in Leeds organised by Gerry White and Tom Bourlet but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.