How Google Works

September 25, 2014 is an exciting day for Google lovers. The long awaited “How Google Works” book is coming to town. A peek inside one of the most successful companies of the digital  era we are living in. Is it worth buying? Let me give you a sneak preview:

“The only way for businesses to consistently succeed is to attract the best smart creatives and create an environment where they can thrive at scale.”

“Businesses should be built on a strong set of strategic principles, not an MBA-style plan that’s bound to fail.”

“When considering candidates for a role, favour the ones with a track record of learning new things over the ones with a track record in that particular role.”

“It’s very hard to completely fail when you think big, since you can always salvage something of value from a project with big goals.”

How Google Works by by Eric Schmidt & Jonathan Rosenberg, with Alan Eagle

This is the definitive book for leaders and entrepreneurs who want to learn about managing a company and expectations in the “information economy”. In this book Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg cover everything from hiring, goal setting, motivating, competing, and probably most of all mentoring.

The Google way of managing may not work for every type of organisation and you should probably follow the advice in this book and create your own strategic principles, but the book definitely explain why Google remains one of the most desirable places to work and how it will continue to be one of the most successful companies for years to come.

Available at Google Play Store