Author: Omi Sido
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Data Maturity in the Age of AI: Why It Matters More Than Ever
Maybe it’s just me, but it feels like everyone is talking about artificial intelligence (AI) these days. From offices to coffee shops to pubs, artificial intelligence has become this almost mystical force promising to transform businesses overnight. But here’s the thing: AI isn’t magic. It’s only as good as the data you feed it. And…
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How to Find 404 Errors in Google Analytics 4: A Friendly Guide
Picture this: you’ve just launched a fresh batch of blog posts, or maybe your team has updated a handful of product pages. A few weeks later, a client or a colleague drops you an email: “Hey, this link goes nowhere“. It’s that dreaded page – the infamous 404 error. We’ve all bumped into them as…
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The Age of Perception: Why We’re Now Marketing to Machines
Recently, I read an article by Jono Alderson, and it really got under my skin. It wasn’t one of those quick SEO think pieces about keywords or the latest Google update. Instead, it tackled something far bigger: how search, reputation, and online visibility are shifting in an age where artificial intelligence doesn’t just retrieve information,…
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What is user-focused content and why is it key to digital marketing success
Last year at the Benchmark Studios conference, Anna Dunbar, Digital Strategy Director at Click Consult, shared some sharp insights into a concept that’s reshaping how brands win online: user-focused content. If you’re still approaching content marketing from the perspective of what you want to say, rather than what your audience wants to know, you’re missing…
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How to Track AI Traffic in Looker Studio
If you’re only here for the free Track AI Traffic in Looker Studio template, click here. As artificial intelligence tools like ChatGPT, Gemini, and Perplexity drive increasing volumes of website traffic, understanding their performance is crucial for marketers, analysts, and digital strategists. Google Looker Studio (formerly Data Studio) makes it easy to visualise this data…
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How to Install DeepSeek AI Locally on Mac
If you’re looking for a free, offline AI model that runs smoothly on your Mac, DeepSeek is a great option. DeepSeek is an open-source large language model that works entirely on your local machine – no internet connection is required. In this guide, I will walk you through the installation process step by step, from…
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Harnessing AI for SEO: riding the wave of innovation or risking obsolescence?
The discussion around artificial intelligence (AI) often swings between two extremes: it’s either hailed as the cornerstone of human innovation (a view I personally share) or dismissed as a promising technology yet to fulfil its true potential. Nowhere is this tension more evident than in the world of digital marketing and more specifically in the…
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The art of organic social media: advancing e-commerce through strategic authenticity
In the rapidly evolving digital world, social media has gone beyond its origins as a place for personal connection and it’s emerging as a formidable force in e-commerce. As consumer behaviour evolves and the boundaries of retail expand, businesses are strategically harnessing social media platforms to convert engagement into tangible sales. This article and the…
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Understanding search intent: beyond the traditional funnel
In the ever-changing world of digital marketing, understanding user intent is essential to crafting effective digital strategies that drive ‘qualified traffic to your website and conversions. Historically, digital marketers have depended on simplistic intent models and linear funnels to guide their campaigns. However, as consumer behaviour becomes more variable and unpredictable, these outdated frameworks often…