Categories
Blog

CognitiveSEO Keyword Tool Review

As digital marketers, we are always on the look for good keyword research tools. Mastering SEO optimization can be hard, especially if you’re just starting out or you are not really into SEO like most copywriters or social media executives. And I think I found the tool that’s very close to my dream keyword research…

Categories
Benchmark Search Conference

Content Marketing on a Gargantuan Scale

What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…

Categories
Benchmark Search Conference

How to start a link building campaign fast (without spamming)

Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…

Categories
Benchmark Search Conference

Inclusive Marketing – Optimising Business and Life

What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often…

Categories
Benchmark Search Conference Google Data Studio

How to create Google Data Studio Dashboards for SEO

“Data is the new oil” is a slogan that we hear almost every day in the modern digital world. The data that we collect today could tell us when which user clicked on what, what flights they booked, what hotels they booked, where they are travelling to, and when they are going. Maybe we even…

Categories
Blog

Canon EOS R firmware 1.4.0 update

You can now download firmware 1.4.0 for the Canon EOS R. The new firmware update will give you: Enhances eye detection Auto Focus (AF) for improved face and eye recognition at greater distances. Improved Auto Focus (AF) performance helps the camera to focus on and track smaller subjects. Reduces lag time between the actual Auto Focus…

Categories
BrightonSEO

What makes your SEO fail (and how to fix it)

BrightonSEO In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and…

Categories
Search Leeds SEO Conference

Women In Digital – The Industry | SearchLeeds 2019

Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the…

Categories
BrightonSEO

The State Of Pagination And Infinite Scroll On The Web

In March this year, Google announced that it had stopped supporting (for at least a couple of years!) the rel=prev/next markup that is used to indicate when a page is part of a larger set of pages in terms of pagination. That’s a bit strange as they have been advocating using it until very recently.…

Categories
BrightonSEO

How To Bag Sexy AF SEO Revenue Growth with Your Discontinued Products

It’s inevitable that at one point products on e-commerce websites will have to be retired as they become temporarily or permanently unavailable. Despite the commonality of this event, it can be challenging to know what to do with product pages for which you don’t have any product to sell. After all, it’s not as straightforward…