What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites. It can harm your rankings and many SEOs believe that extensive amounts of it can even…
Author: Omi Sido
Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute.
Currently, Omi Sido is Senior Technical SEO at Canon Europe.
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Entity SEO
Understanding Entities For SEO I’m gonna be honest with you: entities are a bit of an enigma even to the seasoned SEO. Although they’re rarely discussed they’ve been around for years and have had a massive impact on many aspects of SEO. I guess part of the reason that digital marketers don’t talk about entities…
Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…
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Why attend the SEMPRO Conference in Ukraine?
There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
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The Sunday Talk – Kindness
Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…
I’ve been doing SEO (Digital Marketing) for clients for over 5 years and, without question, the most successful of them rely on data to help them run their online businesses. And I’ve noticed that people are always surprised when I tell hem what’s the most useful Digital Marketing report. It’s not the usual monthly ranking…
Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…
