BrightonSEO 2019 Keynote Q&A Session with John Mueller

Try to remember the last time you attended a Q&A session. I bet it went something like this: somebody got up to the mic, talked about themselves for twenty minutes, then said “so…what do you think about all that?” It happens at almost every digital marketing conference or event that we’ve been too. Not this […]

Why attend BrightonSEO conference?

Why You Should Attend SEO Meetups (and conferences) As a digital marketer, it is critical to stay on top of all the latest trends and tactics. Attending SEO meetups will help keep you up to date on the latest SEO strategies, trends, tips, and tools. If anything is consistent amongst different meetups it is without […]

The Sunday Talk – Smarter Marketing

Monday morning and I am a bit sad as I am going back to work. But Craig Campbell just made my day with this small little thing. Look at him, he is so sweet. But if for whatever reason small thing can’t make you happy you need a big massive piece of cake. Wisdom: If […]

Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]

Retailers STOP thinking store, START thinking story | SearchLeeds 2018

We all like feeling special. When our needs are met, when our voices are heard, and when we’re being paid attention to, we feel positive. These are the feelings retailers and brands must invoke in customers if they wish to remain competitive. Beyond the basic requirements of meeting demand for products, retailers and brands also […]

A Study in Speech – The Voice Assistant Investigation | BrightonSEO 2018

Voice search is the future of digital marketing Digital voice assistants such as Amazon Echo and Google Home have moved rapidly into our everyday life – complementing the penetration of existing mobile-based voice gadgetry. Apple has recently weighed in, too, with its HomePod – replete with a swish Spike Jonze directed ad featuring FKA Twigs. […]