Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something […]
Author archives: Omi Sido
Benchmark Search Conference 2018 | How to Grow a Niche Audience Using Video Content
We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be very rewarding (and indeed profitable). Getting to that point, however, is difficult. Niche businesses online, almost by definition, aren’t very popular. They appeal to a specific subgroup of internet users, and that group […]
Benchmark Search Conference 2018 | Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity – Today
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will […]
The Sunday Talk – Benchmark Search Conference 2018
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference or a roundtable almost every single week. This week I am going to the Benchmark Search Conference in Manchester organised by Click Consult and I am super excited. How often do you see […]
Structured Data Explained | Search Elite SEO Conference
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know […]
Hreflang Attribute – International SEO
Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these […]
AI vs Human Translation in Localisation | Search Elite SEO Conference
If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website […]
The Sunday Talk – Be The Best You Can Be
This week’s got a very interesting start. Natasha Woodford from ClockworkTalent invited me to The Tower Of London and see the famous Ceremony of the Keys. Tower of London The Beefeaters – I am not entirely sure why we call them Beefeaters. Probably like me, they like their steak rare. So the Beefeaters have been […]
How to fix the most common technical SEO issues | SearchLeeds 2018
Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs a thriving consultancy business that helps others improve their visibility online. Craig Campbell has been speaking at events for a number of years now offering tips and advice on a wide range […]
Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist […]