What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it, […]
Author archives: Omi Sido
Predicting the Impact of Technical SEO changes | BrightonSEO 2019
The best Digital Marketers are obsessed with metrics. In fact, it’s this obsession with measuring and optimizing that allowed their websites to grow so fast. However, they don’t optimize every single metric available. Instead, they only optimise the right metrics. Discover the benefits of integrating your business metrics with SEO metrics and predict the impact […]
Gamification: How to level up your link building – Digital Elite Day
Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy. Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how […]
What makes us happy? – The Sunday Talk
Who is the real you?
Knowing yourself is the beginning of all wisdom. – Aristotle Well said, Mr Aristotle, but somehow the older I get, the less I know. As we grow old and change physically and mentally, it can be challenging to align our self-perception with our true identity. To add to this the world is constantly bombarding us […]
There Will Always Be People Who Hate You – Be Yourself
In recent years I’ve been travelling a lot around the world teaching people how to improve their online visibility (how to do SEO so to speak) and I’ve noticed that there are always some people out there who don’t like you. These people don’t like you because of jealousy (why are you even jealous of […]
BrightonSEO 2019 Keynote Q&A Session with John Mueller
Try to remember the last time you attended a Q&A session. I bet it went something like this: somebody got up to the mic, talked about themselves for twenty minutes, then said “so…what do you think about all that?” It happens at almost every digital marketing conference or event that we’ve been too. Not this […]
Why attend BrightonSEO conference?
Why You Should Attend SEO Meetups (and conferences) As a digital marketer, it is critical to stay on top of all the latest trends and tactics. Attending SEO meetups will help keep you up to date on the latest SEO strategies, trends, tips, and tools. If anything is consistent amongst different meetups it is without […]
The Sunday Talk – Smarter Marketing
Let’s respect each other!
It’s time to stop asking SEOs (Digita marketers) to work for free Digital marketers, especially SEOs, are a special breed. There is no other profession I know of who work for free. No taxi drivers, waiters, lawyers, accountant, or any other person with bills to pay works for free. But, that is what SEOs are […]