Author: Omi Sido
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The art of organic social media: advancing e-commerce through strategic authenticity
In the rapidly evolving digital world, social media has gone beyond its origins as a place for personal connection and it’s emerging as a formidable force in e-commerce. As consumer behaviour evolves and the boundaries of retail expand, businesses are strategically harnessing social media platforms to convert engagement into tangible sales. This article and the…
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Understanding search intent: beyond the traditional funnel
In the ever-changing world of digital marketing, understanding user intent is essential to crafting effective digital strategies that drive ‘qualified traffic to your website and conversions. Historically, digital marketers have depended on simplistic intent models and linear funnels to guide their campaigns. However, as consumer behaviour becomes more variable and unpredictable, these outdated frameworks often…
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Analysing Google Search Console Data with BigQuery
In today’s digital landscape, data is king. Google Search Console (GSC) serves as a treasure trove of data, offering valuable insights into your website’s performance in the Google Search Engine Results Pages (SERPs). However, for in-depth analysis and uncovering hidden trends, integrating GSC data with BigQuery unlocks a whole new level of SEO (digital marketing) power.…
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How to track AI traffic in GA4
Understanding where your website traffic originates from in today’s data-driven marketing world is crucial for optimising your digital marketing campaigns and enhancing the user experiences of your visitors. While traditional analytics focus mostly on organic search and PPC advertising, there is a new kid on the block called ‘AI-driven traffic’. Probably there is no need…
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Calculated Metrics in Google Analytics 4 (GA4)
What are calculated metrics? In Google Analytics 4 (GA4), calculated metrics are formed by blending one or more existing metrics using a mathematical formula, yielding a fresh and potentially more insightful metric. Think of calculated metrics as the alchemists of Google Analytics 4. They transmute existing metrics and custom metrics into brand-new ones, tailored to…
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Vacation rental (VacationRental) structured data
In the dynamic world of online travel, vacation rentals have emerged as a popular accommodation option for travellers seeking unique experiences and flexible stays. To stand out among the vast array of vacation rental listings, property owners and rental platforms can leverage Google’s Vacation Rental structured data. This markup language provides valuable information about vacation…
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Organization Structured Data: A Comprehensive Guide
In today’s digital age, establishing a strong online presence is crucial for businesses and organisations. One of the best ways to enhance the visibility of your company on Google is by implementing Organization Structured data on your website. This structured data provides essential administrative details, such as logos, addresses, contact information, and business identifiers, to…
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Course Info (Course and CourseInstance) Structured Data: A Comprehensive Guide
In today’s digital age, it’s more important than ever for educational institutions to make their courses easily discoverable by potential students. One way to do this is by using Course info structured data. Course info structured data is a powerful tool for educational institutions and online learning platforms to enhance the visibility and discoverability of…
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Vehicle listing (Car) structured data: A guide for car dealerships
Vehicle listing (Car) structured data is a new way for car dealerships to make their for-sale inventory eligible for display on various Google surfaces, including Google Search and dealerships’ Business Profiles. It was released by Google on October 17, 2023, and is currently only available in the US and US territories. Benefits of using vehicle…