Benchmark Search Conference 2018 | Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity – Today


Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be as easy and intelligent as ordering paper towels from Alexa or finding what you were searching for on Google in your top three search results.

On the other hand, even at its most powerful, artificial intelligence doesn’t replace human intelligence, it simply helps people do what they love better and faster while opening the door to new and exciting ways to experiment, test, and learn from customers to create dramatically improved experiences.

Who is Ellie England?

Passionate about search, women in technology and making a lasting impact, Ellie England began her career in sales working in an inner-city secondary school ‘selling’ the importance of modern languages to disaffected teenagers. She got into the world of search working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft.

Ellie England at the Benchmark Search Conference
Ellie England at the Benchmark Search Conference

As a Sales Director for Bing Ads, Ellie has been spearheading the continued investment in the North of the UK and leads a growing team of search account managers.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.