12 Ways to Build Strong Relationships with Clients

Building relationships in 5 easy steps

Building relationships in 5 easy steps – Benchmark Search & Digital Marketing Conference

The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients

Relationships with your clients are vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond.

1. Communicate Effectively and Consistently

The most important thing you can do to build strong relationships with clients is to communicate effectively and consistently. This means being clear and concise in your communication and making sure that you are always on the same page as your client. It also means being responsive to their needs and concerns and keeping them updated on the status of their project. If you can do these things, you will be well on your way to building strong, lasting relationships with your clients.

2. Be empathetic

When you’re working with clients, it’s important to be empathetic. Empathy is the ability to understand and share the feelings of another person. It’s an important quality to have in any relationship, but it’s especially important in client relationships.

Why is empathy important in client relationships? First, it helps you understand your client’s needs and wants. If you can understand how they’re feeling, you can better meet their needs. Second, empathy builds trust. When your clients feel like you understand them and their needs, they’ll be more likely to trust you. And third, empathy makes clients feel valued. When you take the time to really understand how they’re feeling, they’ll feel like you value them as a person, not just a client.

So how can you be more empathetic with your clients? 

  1. First, try to put yourself in their shoes. Try to see things from their perspective. 
  2. Second, listen more than you talk. Really listen to what they’re saying and try to understand their point of view. 
  3. Third, show that you care. Let them know that you understand how they’re feeling and that you want to help them in any way you can.

By being more empathetic with your clients, you can build stronger relationships with them. You’ll be able to better meet their needs, build trust, and make them feel valued.

3. Communicate your ideas

When it comes to developing strong relationships with clients, communication is key. By staying in touch with your clients and keeping them updated on your progress, you can build a level of trust and mutual respect. Furthermore, by being clear and concise in your communication, you can avoid misunderstandings and set expectations for both parties.

In order to build strong relationships with clients, you need to be able to effectively communicate your ideas. This means being clear and concise in your communication, as well as staying up-to-date with your clients. 

By keeping your clients updated on your progress and maintaining regular contact, you can develop a strong level of trust between both parties. Furthermore, by setting expectations early on and avoiding misunderstandings, you can ensure that both parties are always on the same page.

4. Meet regularly with your clients

If you’re looking to build strong relationships with your clients, one of the best things you can do is meet with them regularly. This gives you a chance to catch up on what’s going on in their lives, discuss any new projects they may be working on, and see how you can help them out. Plus, it’s a great opportunity to get feedback from them about your work together.

Meeting with your clients regularly is one of the best ways to build strong relationships with them.

Not only does it give you a chance to catch up on what’s going on in their lives, but it also allows you to discuss any new projects they may be working on. You can also get feedback from them about your work together during these meetings.

5. Answer questions promptly

It is important to answer questions promptly in order to build strong relationships with clients. If you are unable to answer a question immediately, let the client know that you will get back to them as soon as possible. Thank them for their question and show that you value their inquiry.

6. Be responsive

Be sure to respond to clients in a timely manner. If a client sends you an email or leaves you a voicemail, be sure to respond within 24 hours. If you are unable to respond within 24 hours, let the client know when they can expect a response from you.

7. Be respectful

Always be respectful of your clients. Show them that you value their business and their time. Avoid using offensive language or making offensive jokes. Be professional at all times.

Be professional with your clients. At all time.
Be professional with your clients. At all time.

8. Be proactive and do more than what they ask you to do

If you want to build strong relationships with clients, you need to be proactive and do more than what they ask you to do. This means taking the initiative to solve problems and going above and beyond their expectations.

For example, if a client is unhappy with a deliverable, don’t just fix the problem – find out why they were unhappy and see if there’s anything you can do to prevent it from happening again in the future. If a client is constantly asking for small changes, see if there’s a way you can streamline the process so they don’t have to keep asking.

The key is to always be thinking about ways you can improve the client experience and make their lives easier. By doing this, you’ll not only build strong relationships with clients but also differentiate yourself from your competition.

9. Keep an open mind and listen to others

When it comes to client relationships, it is important to keep an open mind and listen to what others have to say. After all, these are the people you are working with and they likely have valuable insights that can help you better serve them. By taking the time to truly listen to your clients, you can build stronger, more trusting relationships that will benefit both parties involved.

10. Offer your opinions when asked but be tactful: know when to speak more, or less

When you’re working with clients, it’s important to offer your opinions when asked, but also to know when to hold back. Be tactful in your interactions and try to read the situation so that you know when it’s best to speak up more, or less. If you can build strong relationships with clients based on trust and mutual respect, you’ll be well on your way to a successful business partnership.

11. Accept feedback

When it comes to building strong relationships with clients, one of the most important things you can do is accept feedback. Whether it’s positive or negative, feedback can help you understand what your clients want and how you can improve your service.

Of course, it’s not always easy to hear criticism. But if you want to build a successful business, it’s important to be open to feedback and willing to make changes based on what your clients are saying.

12. Follow Up after Your Project Ends

It’s not uncommon for business relationships to fizzle out after a project has ended. After all, once the work is done, there’s often no reason to keep in touch. However, if you want to build strong relationships with your clients, it’s important to follow up even after the project is over.

There are a few key reasons why following up is so important:

  • It shows that you care about the client and their business, even after the project has ended.
  • It gives you an opportunity to check in and see how the client is doing with your product or service. This can help you identify any areas where they may need additional support.
  • It keeps you top of mind for future projects or referrals.

So how do you go about following up? Here are a few tips:

  • Send a handwritten thank-you note. A simple thank-you goes a long way in showing your appreciation for your client’s business.
  • Schedule a post-project call or meeting. This is a great opportunity to check in and see how things are going. It can also be used to discuss any potential future projects.
  • Stay in touch via email or social media. A quick monthly email or social media post is a great way to keep your name top of mind.
  • Send along relevant articles or resources. If you come across something that you think would be helpful for your client, send it along. This shows that you’re still thinking about their business even after the project has ended.

By following up after your project ends, you can show your clients that you care about their business and build strong relationships that will last long after the project is over.

Who is Christian Guerreiro?

Christian Guerreiro leads SEO at the Co-op and has worked across all of their businesses from Food to funeral care over the last 8 years. He’s most recently delivered a 2-year project for Funeralcare, driving significant traffic and lead growth. Before this, he worked at iProspect across travel and retail clients.

He enjoys analysing search behaviour, dashboard automation and setting content strategies.


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