Category: Digital marketing
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The State of Digital with Purna Virji
Purna Virji, Omi Sido and friends. Hangout on Air. Live from London Paddington – Microsoft Office. November 17, 18:00 UK time. Get inspired by new ideas and different ways of thinking about marketing. You may find it difficult to believe but soon it will be time to start preparing our digital marketing strategies for 2017. […]
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Semrush Tea Time with Omi Sido – Personal Branding
1. What’s personal branding and why it’s become ‘a thing’? In short, my understanding of personal branding is a storytelling. Consistent storytelling. I would like to start with a story. First, there was darkness. There was nothing. Then somebody created the Internet. And then Social Media. The idea about branding has long been connected to…
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Starting a New Job
Starting a new job is never easy. Between meeting new colleagues and mastering new skills your first 4 weeks may leave you feeling tired and overloaded.To help ease some of this stress I’ve put together my top tips for your first 4 weeks. Week one Tips for your first day: Don’t show up late. Dress…
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Say Thank You in a Video. Video Marketing and Your Business.
Everyone in the world wants to be acknowledged by sincere, honest ‘Thank you’. This small act of kindness is a powerful tool that is at our disposal at all times, so we have to start using it as often as we can. In all honesty, I don’t say ‘Thank you’ as often as I should…
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Don’t you ever give up!
One day you will wake up and all your dreams will be a reality.The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.Sleepless nights, cans of coffee and a sea of worries all…
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Blogging tips for branding and lead generation
The best blogging strategy is the one not aimed at short-term gains but focused on long term results and benefits. Two weeks ago I missed a Twitter chat organised by SEMrush so I decided to give my opinion on the topics discussed that day in an improvised conversation with David, Sergio, Teodora, Gina and Nina.…
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Is Google Authorship Making a Comeback?
Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use…
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Social Media and Your Marketing Strategy
Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…
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Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…
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Identity is something you create
This article was inspired by Teodora Petkova’s “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should aim for. Why (you may ask me) ?! Well, your ‘true self’ my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity…