Category: Digital marketing
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Social Media and Your Marketing Strategy
Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…
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Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…
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Identity is something you create
This article was inspired by Teodora Petkova’s “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should aim for. Why (you may ask me) ?! Well, your ‘true self’ my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity…
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The main aim/purpose of marketing is to create a demand for your product
If a product is not selling well, there is a reason for that. Even if your #business created a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t register that there is a problem in the first place. So let me give you a simple advice here. Before you…
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Creating authoritative content for your customers
“Texts that just talk and talk and say nothing cannot win you an audience.” – Teodora Petkova Yesterday’s rules are gone. Today, webmasters and SEO professionals have to shift their focus towards the creation of relevant, newsworthy and authoritative content. What is authoritative content? Authoritative content is reliable, responsible and having a good reputation in the…
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YouTube Videos and Return on Investment (ROI)
“The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch video. From that data, it isn’t…
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The Power of Google Translate
Google Translate is an incredibly powerful tool that has transformed the way people communicate and access information across the globe. With its powerful translation capabilities, Google Translate has bridged the language barrier and made it possible for people to communicate with each other without the need for a common language. However, Google Translate has recently added…
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Make Your Email Marketing Stand Out This Post-Holiday Season
Here comes the time of the year when all inboxes will be filled up with promotions, offers and coupons. In the months leading up to Christmas, most companies know pretty well how to talk and promote to their customers. But once January arrives even the the smartest of companies hit this email marketing vacuum where…
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Hashtagging gone wrong. How Not to Do It
A hashtag can be detrimental in the wrong hands. Thanks to the rise of social media, particularly Twitter, the hashtag has become an important linguistic shortcut. Hashtags connect your content with other people talking about the same thing or looking for information about something. This can potentially extend your brand content past your own audience.…