Is Google Authorship Making a Comeback?
Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you…
Category: Digital marketing
Social Media and Your Marketing Strategy
Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around…
Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition…
Identity is something you create
This article was inspired by Teodora Petkova’s “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should…
The main aim/purpose of marketing is to create a demand for your product
If a product is not selling well, there is a reason for that. Even if your #business created a product or service that…
Your Content Isn’t Authoritative. It’s Just Loud.
There was a time when “authoritative content” meant writing 2,500 words about cloud infrastructure, adding three stock photos of smiling people in…
YouTube Videos and Return on Investment (ROI)
“The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number…
The Power of Google Translate
Google Translate is an incredibly powerful tool that has transformed the way people communicate and access information across the globe. With its powerful…
Make Your Email Marketing Stand Out This Post-Holiday Season
Here comes the time of the year when all inboxes will be filled up with promotions, offers and coupons. In the months…