Category: SEO (Search Engine Optimisation)
-
SEO for Photographers
When people search online for images like yours, do your photos come up in the SERPS? Understanding how the search engines work is crucial for your online portfolio and subsequently the number of potential visitors to your website. So let me go through some steps of how to optimise your photography site and get your […]
-
Voice Search – Welcome to the Future
To tell us more about the continuing rise of Voice search and how you can adapt to it I will be chatting to Purna Virji – Senior Bing Ads PPC Training Manager at Microsoft. On this episode, we gonna be talking about: Omi: What is Voice search and why is everybody talking about it and…
-
Page Speed and SEO
One aspect of Technical SEO to never overlook is page-loading speed. Many owners of growing websites struggle with page load times. As traffic increase they see website performance degrade. Keeping a website well optimised requires true knowledge and understanding of how the Internet works. On the other side, your website performance affects not just the…
-
Can SEO and PR work together?
It was great meeting somebody I was working with in the past. The beer was cold, the pizza was tasty and the SEO talk never really dried up. But one thing kept on popping up – is there any difference really between SEO and PR (Public Relations)? Nowadays a large portion of our focus is…
-
The Evening SEO Talk with David Sayce
Traditional marketing techniques are still viable today – David said. Both David and I are so into digital marketing but I also so agree with this statement. Unfortunately, there are many people out there who think that investing in digital marketing means leaving the tried and true traditional methods behind. And this is so wrong.…
-
Maintaining SEO on Large, Complex Websites with Omi Sido
Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what are the main technical SEO challenges for handling a website like that? One thing that always come to mind first when talking about large websites is the technology used.A lot of large websites…
-
Traffic is useless unless those visitors become customers
Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again…
-
On-Page SEO Optimisation in the fashion industry
First, it is important to work closely with the development team. Fashion sites need a clear HTML structure and the right set of Meta tags. This point is crucial for the fashion brands online since most of their content is mainly graphics. Moreover, luxury brands try to stand out and use a lot of flash…
-
RankBrain & SEO Simplified
What is RankBrain? Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about RankBrain? How does it work? How does it affect your business? And most of all how does it affect your SEO efforts? As usual, Google is not telling us much. Everything we know…
-
The convergence of SEO and Branding with Omi Sido
Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first.…