Category: SEO (Search Engine Optimisation)
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Hreflang Attribute – International SEO
Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these…
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What is mobile-first indexing?
Mobile-first indexing does exactly what it says on the tin! In short: the mobile version of your website becomes the starting point for what Google includes in their index. The interesting part is – and the part that many people don’t understand and freak about – that it’s not a “mobile only” index and if…
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Log File Analysis for Better SEO
Who is Omi Sido? Omi Sido https://omisido.com/ is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at Daily Mail and Canon,…
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A Letter to Client (What Is SEO, Really?)
The question was: What is SEO, really? The answer. I understand your confusion. I believe you are seeing SEO only as something IT. You can’t be more wrong. So let me take you on a journey. Imagine a fruit market 50 years ago. And let say you wanted to buy some apples. But not just…
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Google Penguin 4.0 is finally here. Let’s talk about it!
Finally, the Google Penguin 4.0 has arrived. On September 23, Google made an official announcement that Penguin is now part of Google’s core ranking algorithm. And if this was not enough they also stated that now the algorithm is real-time so any changes will be made as soon as the affected page has been re-crawled…
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SEO for Photographers
When people search online for images like yours, do your photos come up in the SERPS? Understanding how the search engines work is crucial for your online portfolio and subsequently the number of potential visitors to your website. So let me go through some steps of how to optimise your photography site and get your…
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Voice Search – Welcome to the Future
To tell us more about the continuing rise of Voice search and how you can adapt to it I will be chatting to Purna Virji – Senior Bing Ads PPC Training Manager at Microsoft. On this episode, we gonna be talking about: Omi: What is Voice search and why is everybody talking about it and…
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Page Speed and SEO
One aspect of Technical SEO to never overlook is page-loading speed. Many owners of growing websites struggle with page load times. As traffic increase they see website performance degrade. Keeping a website well optimised requires true knowledge and understanding of how the Internet works. On the other side, your website performance affects not just the…
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Can SEO and PR work together?
It was great meeting somebody I was working with in the past. The beer was cold, the pizza was tasty and the SEO talk never really dried up. But one thing kept on popping up – is there any difference really between SEO and PR (Public Relations)? Nowadays a large portion of our focus is…