Category: SEO (Search Engine Optimisation)
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The Evening SEO Talk with David Sayce
Traditional marketing techniques are still viable today – David said. Both David and I are so into digital marketing but I also so agree with this statement. Unfortunately, there are many people out there who think that investing in digital marketing means leaving the tried and true traditional methods behind. And this is so wrong.…
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Maintaining SEO on Large, Complex Websites with Omi Sido
Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what are the main technical SEO challenges for handling a website like that? One thing that always come to mind first when talking about large websites is the technology used.A lot of large websites…
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Traffic is useless unless those visitors become customers
Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again…
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On-Page SEO Optimisation in the fashion industry
First, it is important to work closely with the development team. Fashion sites need a clear HTML structure and the right set of Meta tags. This point is crucial for the fashion brands online since most of their content is mainly graphics. Moreover, luxury brands try to stand out and use a lot of flash…
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RankBrain & SEO Simplified
What is RankBrain? Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about RankBrain? How does it work? How does it affect your business? And most of all how does it affect your SEO efforts? As usual, Google is not telling us much. Everything we know…
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The convergence of SEO and Branding with Omi Sido
Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first.…
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Top 10 On-Site SEO optimisation factors
What is on-page optimisation? On-page optimisation is the process of improving individual web pages in order to rank higher and earn more relevant traffic in search engines. This involves optimising both the content and HTML source code of a page, as well as making technical improvements to improve user experience and search engine crawling. Let’s…
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The Complete Guide to Rich Snippets
Getting your website into the Google Knowledge Graph is not a wishful thinking anymore. It’s a necessity. As we move away from the keyword-based search and enter the realm of semantic entity search, the game of SEO is transforming. Simply having good content on your website is no longer enough. The key to dominating the…
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What makes visitors leave your website?
If you invest a lot of money in bringing people to your website you cannot be very reluctant on them leaving in no time. Why people leave your website? Before we dive into the bad stuff there is one thing to consider – The difference between Exit rate and Bounce rate. An Exit Rate is…