Machine learning for SEOs | SearchLeeds 2019

What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it, […]

Optimising customer experience in the age of conversational AI | BrightonSEO 2018

In today’s digital age, the biggest differentiator for success is often the customer experience. Many customers are no longer loyal to a company based on brand image, product offerings or even price. In the end, how the consumer reflects on their interactions could be the biggest factor that influences whether they come back or not. […]

Benchmark Search Conference 2018 | Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity – Today

Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be […]

AI vs Human Translation in Localisation | Search Elite SEO Conference

 If your company is entering a new market where your potential customers speak a different language, one of the things at the top of your preparation agenda should be the language of your website. Don’t get lost in translation Does your new target audience speak English? If not, adjusting the content of your website […]

Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018

Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in […]

The Sunday Talk – What is Intelligence?

A lot of you are asking me on LinkedIn “Omi, what did you actually study?” And the answer is Chemistry. I even have a Master degree in Chemistry. But chemistry is not my passion. When it comes to Digital Marketing I am self-taught. And it was very, very, very difficult. For many, many years I […]

Semantic Eyes

Long time ago a friend asked me what was the reason to be interested in semantics apart of the fact that I am a big fan of Google 🙂 He couldn’t be more wrong. My love for semantics has nothing to do with Google or my current job as an SEO. Everything started some years […]