Tag: artificial intelligence
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Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been […]
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Machine learning for SEOs | SearchLeeds 2019
What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it,…
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Optimising customer experience in the age of conversational AI
In today’s digital age, the biggest differentiator for success is often the customer experience. Many customers are no longer loyal to a company based on brand image, product offerings or even price. In the end, how the consumer reflects on their interactions could be the biggest factor that influences whether they come back or not.…
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Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity Today | Benchmark Search Conference 2018
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be…
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AI vs Human Translation in Localisation
Don’t get lost in translation In today’s globalised world, businesses are looking to expand their reach and target customers from different countries. By far one of the most critical aspects of this expansion is localisation. Localisation involves adapting content to suit the language, cultural, and social norms of a particular country. It is an essential…
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Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI | SearchLeeds 2018
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative. Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in…
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The Sunday Talk – What is Intelligence?
A lot of you are asking me on LinkedIn “Omi, what did you actually study?” And the answer is Chemistry. I even have a Master degree in Chemistry. But chemistry is not my passion. When it comes to Digital Marketing I am self-taught. And it was very, very, very difficult. For many, many years I…