Tag: digital marketing
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Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday, rather than on weekends or in the evenings. This buying behaviour is becoming increasingly common as more and more people shop online and have access to online shops and apps on their work…
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Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. Communicate Effectively and Consistently The…
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…
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How do you deal with Crawl Budget?
What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…
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Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…
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Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…
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The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success. Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…
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The underrated powers of internal linking
Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…