Understanding the effect of your SEO changes with Causal Impact Analysis
Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments…
Tag: digital marketing
Say Hello to the Workday Consumer
Who is the new ‘Workday Consumer’? The term “workday consumer” refers to individuals who make most of their purchases during their workday,…
Building relationships in 5 easy steps. The Client relationships guide.
The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Building strong client relationships is vital to the success of…
Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical…
Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish,…
How do you deal with Crawl Budget?
What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and…
Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks,…
Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These…
The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve…