Tag: digital marketing

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • How do you deal with Crawl Budget?

    How do you deal with Crawl Budget?

    What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…

  • Search Data – the force behind decision-making not just optimisation

    Search Data – the force behind decision-making not just optimisation

    Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…

  • Machine Learning is Revolutionising Digital Marketing

    Machine Learning is Revolutionising Digital Marketing

    Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…

  • The Importance of Data for Business

    The Importance of Data for Business

    Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve your business to an absolute necessity for growth and success.  Data is a key part of Digital marketing (social media marketing, paid search, SEO, email, remarketing, display banners, etc…) The more you have, the better…

  • The underrated powers of internal linking

    The underrated powers of internal linking

    Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…

  • SEO&Affiliate Sempro conference

    Why attend the SEMPRO Conference in Ukraine?

    There’s a lot to be said for taking some time off from your day-to-day routine and embracing the change of pace that an SEO conference brings. In our busy digital marketing world, we often forget the importance of being in a live face-to-face setting with others from the SEO community. Being active in the SEO…

  • The Sunday Talk – Kindness

    The Sunday Talk – Kindness

    Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…

  • Content Marketing on a Gargantuan Scale

    Content Marketing on a Gargantuan Scale

    What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…