Tag: machine learning
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How to incorporate machine learning into your SERP analysis
Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their online properties are ranking for specific keywords and provides insights into the overall performance of their websites. With the rise of machine learning, online businesses can now incorporate this amazing technology into their SERP […]
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Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These programs can be self-learning, meaning they start with no knowledge and improve their intelligence as they collect more data. When it comes to digital marketing, Machine Learning is a term that has been…
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Machine learning for SEOs | SearchLeeds 2019
What is machine learning? When it comes to Machine Learning (ML), everyone immediately thinks Artificial Intelligence and futuristic-type products like self-driving cars or Siri. So nowadays everybody is talking about it. Looking around only some really know how to do it. But everyone thinks everyone else is doing it so, everyone claims they’re doing it,…
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The Sunday Talk – The Marketing Business Summit Milan
Christmas Is Coming Monday, 26 November and this is my last conference week for the year. I’ve promised myself at the beginning of this year that December would be free from conferences, online webinars basically everything. Which tells you straight away that if you ever wanted to invite me for a coffee, a glass of…
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AI vs Human Translation in Localisation
Don’t get lost in translation In today’s globalised world, businesses are looking to expand their reach and target customers from different countries. By far one of the most critical aspects of this expansion is localisation. Localisation involves adapting content to suit the language, cultural, and social norms of a particular country. It is an essential…
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The Sunday Talk – Marketing Business Summit 2018 – Milan
What do you do when the weather is so nice? Well, you go to the beach. What an amazing view. It’s Tuesday and I have to go to work after 3 days off. And then Alexa woke me up an hour earlier. What a life. But then I think this week gonna be great. Tomorrow…
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The Sunday Talk – Disrupt or Be Disrupted
These days it doesn’t really matter if I filming in the morning or in the evening. I would leave my house early in the morning and I’d go back home late at night. So it’s always dark anyway. It feels like I am constantly working. But then I guess if you are persistent you gonna…
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Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen
What is Semantic Search? Semantic search is an advanced search technique that uses machine learning algorithms to understand the intent of the user’s search query and provide more relevant results in the search result pages (SERPs). How Semantic Search Works The technology is designed to improve the accuracy and precision of search results by analysing the meaning…