Tag: SEO conference
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How to incorporate machine learning into your SERP analysis
Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their online properties are ranking for specific keywords and provides insights into the overall performance of their websites. With the rise of machine learning, online businesses can now incorporate this amazing technology into their SERP…
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Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance
Cookie consent has become an increasingly important topic since the introduction of the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union. These regulations require online organisations to obtain informed consent from users before collecting, storing, and using their data. This applies to cookies, which are small text files that track users’ online behaviour and collect data…
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Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…
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Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…
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Top SEO KPIs you should be tracking
In today’s digital age, search engine optimisation (SEO) is an essential component of any business strategy. SEO helps to improve the visibility and ranking of a website in search engine results pages (SERPs), ultimately driving more traffic and potential buyers. However, optimising your website for search engines can be a daunting task, especially if you…
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How do you deal with Crawl Budget?
What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…
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You deleted how many pages? 130M! And here’s why.
Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages. I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…
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SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond
SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…