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BrightonSEO

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

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BrightonSEO

A Technical Solution To Content Duplication

What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…

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Digital Elite Day

Developing an SEO friendly CMS from the Ground Up

Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…

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Benchmark Search Conference Google Data Studio

SEO Tactics to Implement Tonight

Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time.  Most people believe that SEO is hard and complicated but this is not…

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Benchmark Search Conference

Content Marketing on a Gargantuan Scale

What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…

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Benchmark Search Conference

How to start a link building campaign fast (without spamming)

Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…

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BrightonSEO

What makes your SEO fail (and how to fix it)

BrightonSEO In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and…

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Search Leeds SEO Conference

Women In Digital – The Industry | SearchLeeds 2019

Despite the UK’s tech sector growing almost three times faster than the rest of the economy and despite the fact that the UK ranks third in the world for total capital invested in tech companies only 17% of those working in the UK technology sector are female. Why are there so few females in the…

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BrightonSEO

The State Of Pagination And Infinite Scroll On The Web

In March this year, Google announced that it had stopped supporting (for at least a couple of years!) the rel=prev/next markup that is used to indicate when a page is part of a larger set of pages in terms of pagination. That’s a bit strange as they have been advocating using it until very recently.…

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BrightonSEO

How To Bag Sexy AF SEO Revenue Growth with Your Discontinued Products

It’s inevitable that at one point products on e-commerce websites will have to be retired as they become temporarily or permanently unavailable. Despite the commonality of this event, it can be challenging to know what to do with product pages for which you don’t have any product to sell. After all, it’s not as straightforward…