Tag: SEO Tips
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Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…
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Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…
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Data-driven marketing
Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…
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The Internet for SEO’s
Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…
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Top SEO KPIs you should be tracking
In today’s digital age, search engine optimisation (SEO) is an essential component of any business strategy. SEO helps to improve the visibility and ranking of a website in search engine results pages (SERPs), ultimately driving more traffic and potential buyers. However, optimising your website for search engines can be a daunting task, especially if you…
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How do you deal with Crawl Budget?
What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…
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Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…
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You deleted how many pages? 130M! And here’s why.
Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages. I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…