Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]

The Sunday Talk – The Marketing Business Summit Milan

Christmas Is Coming Monday, 26 November and this is my last conference week for the year. I’ve promised myself at the beginning of this year that December would be free from conferences, online webinars basically everything. Which tells you straight away that if you ever wanted to invite me for a coffee, a glass of […]

Why attend BrightonSEO?

The benefits of attending SEO conferences for small businesses Guys, do you happen to run a small business? Today’s market can be very challenging for small businesses since you’ll need to compete directly with a lot of big corporations. While it may not be possible to get an edge over your competition through television or […]

Structured Data Explained | Search Elite SEO Conference

As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data and what do these terms mean exactly? What does structured data do? Why should you implement it and what does it have to do with SEO? For all of you who don’t know […]

Hreflang Attribute – International SEO

Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic focus of my website pages? Why is my English page competing with my French page in Europe? Why is my American page outranking my English page in the UK? The answer to these […]

The Sunday Talk – I Do Technical SEO

It’s all set and ready for my first ever SEO podcast with Click Consult – a top Digital Marketing agency based in the North of England. In about half an hour I’m gonna be talking to Chloie Brandrick about technical SEO. If you wanna know more about technical SEO you have to listen to my […]

The Sunday Talk – It’s All About Love

Alexa, what’s the temperature today in London? In London, there is a flood alert in effect. The current weather is 2 ºC with clear skies and sun. Throughout the day you can expect more of the same with a high of 6 ºC and a low of 1 ºC. Hmm, I don’t remember such a […]

Log File Analysis for Better SEO

Who is Omi Sido? Omi Sido https://omisido.com/ is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at Daily Mail and Canon, […]

Brighton SEO talk April 2017 | Beyond the Basics of Website Migration: Tried, Tested & Successful

So first up we’ve got Omi. Most of you know him so I am not really sure how much of an introduction he really needs. He is an expert in everything technical SEO. He makes great videos so if you are not following him online already you definitely should be. He’s got about six years […]