Maintaining SEO on Large, Complex Websites with Omi Sido

Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what are the main technical SEO challenges for handling a website like that? One thing that always come to mind first when talking about large websites is the technology used. A lot of large […]

Traffic is useless unless those visitors become customers

Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again […]

The convergence of SEO and Branding with Omi Sido

Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first. […]

Conversation about Semantic SEO

Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All?  At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going […]

SEO Tip of the day (well more like 9 Killer SEO Tips)

If, like me, you’re thinking that writing an article every day might be hard work, then it might just be a way to create a ‘weekly article’ which you can then use to summarize what’s happened in the last week and look at what you could be doing differently in your industry. So there is […]