Tag: SEO Tips
-
Organization Structured Data: A Comprehensive Guide
In today’s digital age, establishing a strong online presence is crucial for businesses and organisations. One of the best ways to enhance the visibility of your company on Google is by implementing Organization Structured data on your website. This structured data provides essential administrative details, such as logos, addresses, contact information, and business identifiers, to…
-
Course Info (Course and CourseInstance) Structured Data: A Comprehensive Guide
In today’s digital age, it’s more important than ever for educational institutions to make their courses easily discoverable by potential students. One way to do this is by using Course info structured data. Course info structured data is a powerful tool for educational institutions and online learning platforms to enhance the visibility and discoverability of…
-
Vehicle listing (Car) structured data: A guide for car dealerships
Vehicle listing (Car) structured data is a new way for car dealerships to make their for-sale inventory eligible for display on various Google surfaces, including Google Search and dealerships’ Business Profiles. It was released by Google on October 17, 2023, and is currently only available in the US and US territories. Benefits of using vehicle…
-
Which is Better: Creating a Country-Specific Domain or Using an Existing Website?
In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…
-
How to use podcasting as part of your SEO strategy
Podcasting has become increasingly popular in recent years as a great way for individuals and online businesses to connect with their audiences in a deeply meaningful way. With the rise of podcasts, it’s important to consider using podcasting as part of your SEO strategy. Podcasting can be a very powerful marketing tool that can drive…
-
How to Write High Quality Content for Search Engine Optimisation (SEO)
In today’s digital age, writing high-quality content is essential for any website or online business. Search engine optimisation (SEO) plays a critical role in making sure your content is visible to potential customers and clients. The more visible your website is in the search engine result pages (SERPs) the better the chance is that potential…
-
How to Fix Error 404 on AMP Pages After Deactivating the AMP Plugin
Understanding AMP If you have recently deactivated your AMP (Accelerated Mobile Pages) plugin in WordPress and found that your website is showing 404 errors on the previously created AMP pages, don’t panic! It’s a common issue that can be easily fixed. First, let’s understand what AMP is and why it came to the SEO scene…
-
How to incorporate machine learning into your SERP analysis
Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their online properties are ranking for specific keywords and provides insights into the overall performance of their websites. With the rise of machine learning, online businesses can now incorporate this amazing technology into their SERP…
-
Making Google search data available at scale
What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…
-
Understanding your competitors’ business to be truly successful at SEO
Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…