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BrightonSEO

SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

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BrightonSEO

A Technical Solution To Content Duplication

What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…

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BrightonSEO

Entity SEO

Understanding Entities For SEO I’m gonna be honest with you: entities are a bit of an enigma even to the seasoned SEO. Although they’re rarely discussed they’ve been around for years and have had a massive impact on many aspects of SEO. I guess part of the reason that digital marketers don’t talk about entities…

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BrightonSEO

The underrated powers of internal linking

Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…

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The Sunday Talk

The Sunday Talk – Kindness

Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning. I also can’t believe that I am on actually let me doublecheck. Yes, I’ve done 80 miles this month. Twenty more to go. We will beat cancer together. Cheers. Personal Branding Is personal…

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Digital Elite Day

Developing an SEO friendly CMS from the Ground Up

Choosing the right CMS for your business is not an easy job. Furthermore choosing (and implementing) the right CMS is only the beginning of an SEO and business journey that can pay dividends – or cost you a lot – down the road. 3 tips on Choosing the Right CMS Avoid heavy developer reliance. I…

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Benchmark Search Conference Google Data Studio

SEO Tactics to Implement Tonight

Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time.  Most people believe that SEO is hard and complicated but this is not…

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Blog

CognitiveSEO Keyword Tool Review

As digital marketers, we are always on the look for good keyword research tools. Mastering SEO optimization can be hard, especially if you’re just starting out or you are not really into SEO like most copywriters or social media executives. And I think I found the tool that’s very close to my dream keyword research…

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Benchmark Search Conference

How to start a link building campaign fast (without spamming)

Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…

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BrightonSEO

What makes your SEO fail (and how to fix it)

BrightonSEO In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. On the other side, SEO (Search Engine Optimisation) is rapidly changing from one year to the next, with new algorithms constantly emerging and…