Tag: SEO

  • Making Google search data available at scale

    Making Google search data available at scale

    What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well […]

  • Understanding your competitors’ business to be truly successful at SEO

    Understanding your competitors’ business to be truly successful at SEO

    Why an SEO competitor analysis is vital to your success Search Engine Optimisation (SEO) is a vital aspect of any business that wants to thrive in the digital world. To truly succeed in SEO (and for that matter digital marketing), it’s crucial to have a deep understanding of your competitors’ businesses. This means taking the…

  • Understanding the effect of your SEO changes with Causal Impact Analysis

    Understanding the effect of your SEO changes with Causal Impact Analysis

    Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…

  • Building relationships in 5 easy steps

    Building relationships in 5 easy steps

    The Client Relationships Guide: 12 Ways to Build Strong Relationships with Clients Relationships with your clients are vital to the success of any business. In this article, we’ll share 10 simple ways (in no particular order) you can improve your relationships with clients and build a strong and lasting bond. 1. Communicate Effectively and Consistently…

  • Data-driven marketing

    Data-driven marketing

    Who is Gerry White? Gerry White has been in the industry for 20+ years, with a background in development he transitioned to technical marketing leading on SEO, analytics and digital growth strategies for companies, agencies, the government and corporations such as the BBC. In the past few years, Gerry has spoken at conferences around the globe…

  • The Internet for SEO’s

    The Internet for SEO’s

    Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • Jack of all trades or master of none? What KPIs should SEOs work to?

    Jack of all trades or master of none? What KPIs should SEOs work to?

    What are Key Performance Indicators? When you start a business it is super important to be able to measure your progress and determine if you are successful or not. In order to do this, you need to have Key Performance Indicators (KPIs).  What is a Key Performance Indicator? Key Performance Indicators are measurements that indicate the…

  • How do you deal with Crawl Budget?

    How do you deal with Crawl Budget?

    What is Crawl Budget? Crawl Budget is the total number of pages on your site that search engine crawlers can crawl and index in a given amount of time. The higher the crawl budget you have, the more content you can rank for in the search engine results pages (SERPs). Content-rich websites with lots of…

  • Search Data – the force behind decision-making not just optimisation

    Search Data – the force behind decision-making not just optimisation

    Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks, get it from other websites – there are limitless ways to find data to make informed decisions. But not everyone is tapping into the KEY benefits of data-driven decision making, so I’ll spell…