How ChatGPT Chooses Which Brands to Recommend
Ask ChatGPT for a software recommendation, and it’ll give you three names. Maybe four. What ChatGPT won’t tell you is that it…
Tag: SEO
How to Find 404 Errors in Google Analytics 4: A Friendly Guide
Picture this: you’ve just launched a fresh batch of blog posts, or maybe your team has updated a handful of product pages.…
What is user-focused content and why is it key to digital marketing success
Last year at the Benchmark Studios conference, Anna Dunbar, Digital Strategy Director at Click Consult, shared some sharp insights into a concept…
Harnessing AI for SEO: riding the wave of innovation or risking obsolescence?
The discussion around artificial intelligence (AI) often swings between two extremes: it’s either hailed as the cornerstone of human innovation (a view…
Understanding search intent: beyond the traditional funnel
In the ever-changing world of digital marketing, understanding user intent is essential to crafting effective digital strategies that drive ‘qualified traffic to…
Calculated Metrics in Google Analytics 4 (GA4)
What are calculated metrics? In Google Analytics 4 (GA4), calculated metrics are formed by blending one or more existing metrics using a…
Vacation rental (VacationRental) structured data
In the dynamic world of online travel, vacation rentals have emerged as a popular accommodation option for travellers seeking unique experiences and…
Organization Structured Data: A Comprehensive Guide
In today’s digital age, establishing a strong online presence is crucial for businesses and organisations. One of the best ways to enhance…
Course Info (Course and CourseInstance) Structured Data: A Comprehensive Guide
In today’s digital age, it’s more important than ever for educational institutions to make their courses easily discoverable by potential students. One…