Tag: SEO
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Traffic is useless unless those visitors become customers
Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again…
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On-Page SEO Optimisation in the fashion industry
First, it is important to work closely with the development team. Fashion sites need a clear HTML structure and the right set of Meta tags. This point is crucial for the fashion brands online since most of their content is mainly graphics. Moreover, luxury brands try to stand out and use a lot of flash…
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RankBrain & SEO Simplified
What is RankBrain? Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about RankBrain? How does it work? How does it affect your business? And most of all how does it affect your SEO efforts? As usual, Google is not telling us much. Everything we know…
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Don’t you ever give up!
One day you will wake up and all your dreams will be a reality.The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.Sleepless nights, cans of coffee and a sea of worries all…
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The convergence of SEO and Branding with Omi Sido
Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first.…
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The Complete Guide to Rich Snippets
Getting your website into the Google Knowledge Graph is not a wishful thinking anymore. It’s a necessity. As we move away from the keyword-based search and enter the realm of semantic entity search, the game of SEO is transforming. Simply having good content on your website is no longer enough. The key to dominating the…
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Google’s New Search Analytics Report – More Refined Data
As I’ve been working with this new feature for some time let’s see what people are saying about it. Google Webmasters: “If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries…
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Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…
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Conversation about Semantic SEO
Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All? At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going…