Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Who is Nick Wilsdon?

Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

Since his return to the UK, Nick Wilsdon has held the ‘head of department’ roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network.
As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

The Sunday Talk – Social Media Tips

Social Media Tips


I wanna make a statement. Waking up before 6 am should be illegal.

What do I think about Social Media?

Guys, it’s not even 6 am in the UK.
What I really think about social media is that for decades, large media companies have controlled the tools through which consumers and small business were told what to wear, what to eat, what to buy and what and how to think.
Nowadays consumers and small business possess the same ability to produce, distribute and curate content and disperse brand engagement across vast distances. In my opinion,

Social media transformed the marketing industry forever.

Monday morning. Eight o’clock. One webinar done. Two more to go this week on social media. I think it’s time for some social media tips.

Yes, in my opinion, all businesses should be on LinkedIn. I just don’t get it. Nowadays LinkedIn is like Facebook for businesses.
You’ve probably heard many, many times already, but I want to stress it one more time: LinkedIn is no longer optional, James, for any businesses, big or small. This social network provides you with a large network of professionals, sales opportunities, credibility.

Last but not least marketing platform for your business. And I will give you just one example. I’ve heard it recently that almost 70 percent of B2B buyers, B2B buyers prefer to work with recommendations from their professional network.

Yes, I’ve stopped the car. It’s not always easy to drive and talk, you know. But to continue our conversation.
Social media is meant to be interactive, you know. Don’t simply post and run. I will give you an example. The other day I saw a nice pair of shoes online and I was like ‘Guys, I love your shoes. Where can I buy them?’ It took them three days to answer. Three days. Exactly what I said don’t simply post and run. Spend some time building relationships with your customers, you know. As well as other business owners.

If you are in the restaurant business and somebody downtown uploaded a nice chicken recipe online just say something. Say like ‘nice recipe’. His followers will see your comment and they will definitely check your profile as well and probably follow you.
So the conclusion is:

Re-post content you enjoy and take the time to answer questions or address concerns in an honest but professional manner.

Well it’s Friday and you are probably fed up listening to my voice all week so let’s ask Zara Altair one of the best American ghost writers about her top social media tip.

Zara Altair: My social media tip is Be yourself. So what that means is the basic essence of you, the basic essence of you. David Amerland in SEO help calls it ‘your signal’. And it’s essentially living your mission statement so that if you are doing short conversations that may be a long stream on Twitter or very involved conversations on Google Plus chatting with people on Facebook each one can be a little bit different but underneath is you. So that’s my Social Media tip whatever your strategy for different Social Media platforms the most important thing is letting yourself shine.

We all know Omi. We all instantly know Omi and that’s because he is giving us that sense of himself. And Omi is a great illustration.

So, Be Yourself!

If it’s time to go back and rethink your mission statement for your business I highly recommend doing and SEO Help is a great way to get in touch with that. It’s in questions section number 19 ‘From strings to things’. Anyway, that’s my tip because you are always going to be real and that’s the way people engage and connect with you.

Social Media is all about connection. It’s not about broadcasting the great thing that you have whether is a product or service. Social media is about connecting with people in a real and honest way. So even when you are sharing articles which may illustrate your expertise or find the benefit of your product still you are going to be connecting to the people who respond to that. So you ‘Be yourself’. That is my tip.

Fixing the old lady is never an easy job. It’s very similar to your online reputation. Once it’s damaged going back is not an easy job. Yous should constantly monitor your brand mentions online so you are in a position to respond to negative sentiment straight away.
Now I am leaving you with Gerry White the founder of the Take It Offline movement in the UK.

Gerry White: Hi, so Omi was asking some tips for Social media and one of the biggest tips I can give anybody is basically about engagement. It’s not a broadcast medium. If you are somebody who is just broadcasting on Social Media you are probably just broadcasting to other broadcasters. Nobody is gonna listen to somebody who just broadcast so engage, talk, discuss. You will learn more. You will find out stuff.

Social media is for engagement not just for broadcasting.

David Amerland: When it comes to Social Media the questions that we face and the problems which we actually have to deal with the challenges if you like are not dissimilar to the ones which we face in the offline world.
So essentially they are problems which revolve around content, quality, quantity, identity, authenticity.

We ask ourselves all the time ‘How do I manage to project the real values of me without oversharing? How do I become authentic when essentially I am creating layers of artificiality which allow me to connect with my audience. How do I manage to be human?
In other words when everything which we do is very intent driven, very intentional and a lot of the times like this video in many ways clearly over thought.

Well, there is an easy solution to this and essentially the way out of this morass of complexity is to take the entire content creation approach in a very sustainable manner and make it part of the narrative of your identity. In other words do not be afraid to imbue what you do in the online world with all the interesting things which drive you, with all the things which essentially challenge you and project those touch points of humanity, those touch points of essentially the shared journey in the online world with a content which you create with your audience.

And if you do that, if you create the kind of narrative which becomes part of your identity which has to some degree vulnerability if you like but also manages to show evolution and some kind of development than you are bound to basically connect with people at a more human level. You are bound to find more of an audience in what you do and that audience will resonate more with your content. So you will avoid the pitfall of sounding too artificial, not human in other words and the audience will appreciate this. I hope this helps. Take care.

Social Media Tips

Saying something smart after Gerry, Zara and Mr David Amerland is not easy. So I will leave you with one of my favourite Omi Sido’s Social Media quotes.

Selling on Social Media is for amateurs. Connecting is for pros.

Guys, next week I am going to the beautiful Spanish city called Valencia but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – The Joy of Being a Digital Marketer

The Sunday Talk – The Joy of Being a Digital Marketer


I’ve just come back from my holiday in Bulgaria and look around me. What a weather. How am I supposed to go to work in this weather?
On the other side now is the time to say. The brakes you take from work pay you back many times when you return because you come back with a fresher mind and newer thinking. Some of your best ideas come when you are on vacation.

Monday evening. Well more like Tuesday morning and my first day of work has just finished. being a digital marketer equals never a dull moment in your life. Befoe going to bed I wanna say something. Successful digital marketers harness what would be considered ‘stressed’ by others and convert it into kinetic energy. We learn to not simply survive but thrive on our challenges.
There you go. I said it. Good night.

Woke up this morning to the news that 25 people were killed in Manchester. What a sad day. One of the saddest days of my life. Woke up with an idea to make a video about the joy of being a digital marketer. Instead, I am looking at pictures of innocent young people killed for nothing. Mr Terrorist you thin you are the man but you are just a miserable piece of shit. Stupid coward.

It’s Thursday. I’ve just had sushi and I’ve got a confession to make. I hate the word ‘hustle’. I hate it mostly because it’s overused by marketers and personal brands who don’t actually embody ‘hustle’.
The word has lost significance in the echo chamber of self-help gurus and marketing ninjas. But I love ‘hustle the action’. It’s how we win at digital marketing.
We can’t outspend, we can’t out-network and in most cases, we can out-talent our competitors.
No matter how much money you spend, who you know and how smart you think you are eventually someone will come along with more money, more contacts and more brilliance.
But we can outwork them. It’s the workers, the doers that win at digital marketing. Anyone that tells you different is trying to sell you something that won’t work in the long game.

Sometimes I talk to people and they are like ‘Oh, I am a digital marketer but I am not active on Social media’. Correct me if I am wrong but I can’t think even of one formula one driver who doesn’t have a driving licence.
Social media is a trend that you can not ignore if yo wanna stay close to your customers and in synch with the latest developments in digital marketing.

This week felt a bit short. After the terrorist attack on Tuesday, I kind of lost my mojo. But don’t get me wrong I love my job. I love digital marketing.

I have a genuine interest in people and what triggers them to both buy and advocate for a brand.

To me, marketing is not about selling. To me, digital marketing is about cultivating an audience of passionate friends who both do business with and for you.

I also love making people smile. I will always try and find the craziest idea to prove my vision.

Once you’ve got a client’s trust and make them smile, doing business with them is the easy part.

Today I am going to the beautiful city of Bath. I know, I’ve never been there before. It’s strange.
But you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – SEO is Not Dead

The Sunday Talk – SEO is Not Dead


Monday morning. The coffee is brewing but there is one burning question hectic inside my head. If 50% of your website traffic comes trough organic search why do you keep on saying that SEO is dead?

Tuesday morning twenty-fifth of April and I am just getting ready to go to work. I just saw this story on the news “The Guardian is getting 60% of its Google mobile traffic from AMP.
Shall I repeat this one? Sixty percent of its Google mobile traffic from AMP. In the same story, AMP pages are two percent more likely to be clicked and the click trough rates are eight percent higher than the non-AMP pages.
On the other side, last year The Daily Mail introduced AMP and their visits jumped with 14% a day.

I can talk for hours about the benefits, the SEO benefits of AMP but the point I am trying to make here is. If SEO is dead when was the last time you increased your click trough rates with 8% with something that’s not SEO?

I really wanna answer this question. All the agencies that are telling you that you don’t need SEO anymore are basically trying to deceive you. Let’s be adults for a moment. If you want your pages to appear in the SERPs the Google bot – something very very technical. Yes, I hope you don’t believe in the story that there is an army of Google dwarfs crawling the Internet and ranking pages. So the Google bot – something very very technical has to come to your website, has to crawl it, understand your structure and only then it can rank your pages. But imagine now there is a problem with your roboots.txt file. Or a problem with your canonical tags. Or a problem with your internal linking. The Google bot would come gets confused and leave straight away.

SEO is the foundation on which you can build your digital marketing strategy.

Richard, without proper SEO practices in place your company is bound to lose.

Back in the car. I am just coming back from breakfast with Phil Burgess – the new chief growth officer for iCrossing (top digital London agency).

Phil Burgess and Omi Sido

Phil basically confirmed my recent thoughts that relevancy is indeed the new currency in SEO and Digital Marketing. We used to talk a lot about authority but nowadays relevancy is definitely taking over. Relevant keywords for the relevant audience at the relevant time on the relevant social media platform. Enough said.

Do you know that today is Thursday? Time for some sushi lunch.

Oh, my God. Of course, it’s Friday. I am so tired and I am kind of sleep driving. You Americans! You never care about our sensitive British soul. But anyway to answer your question:

What is SEO?

SEO is, in my opinion, SEO is this strange mix of psychology, art and math that so many businesses are avoiding and they are losing big time in a long run. To those people I say. If fifty percent of your website visits come from organic search than SEO should lie at the heart, at the centre of your business. I am not saying that SEO should be the driving part of your Digital Marketing but SEO is the part that can actually push your Digital Marketing forward.

It’s Friday. Good morning people. I just had a 40 minutes interview while driving to work. That’s what I call multitasking.
I know it’s Friday but be positive. Stay on your hustle.

You can’t fail until you quit.

Wow, what a fight. I was screaming. I was shouting. I was crying.
It may sound strange but I believe Digital Marketing and SEO are very similar to boxing. You throw a punch by introducing something new on your website and you knock down your competitors.

Next time your competitors throw a punch by introducing something new on their website and they knock down your website visits.

So only companies who are truly committed to marketing and SEO can win the online battle for customer’s attention.

Guys, next week I am going to The Inbounder SEO conference organised by Gianluca Fiorelli where I’m gonna be learning from top Digital marketers like Olga Andrienko, Kirsty Hulse. Jono gonna be there. Hannah Thorpe gonna be there. To name the few.
As usual, I’m gonna be passing my knowledge onto you so do subscribe to this channel and do come back here next Sunday.
Cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Social Media is Here to Stay

The Sunday Talk – Social Media is Here to Stay


Every time I’ve got a new client I would ask them the same question.
Exactly who are you targeting on Social Media?
Delivering constant quality across all social media platforms is the only way you can maintain and increase the number of your social media followers.

When it comes to Sushi Wasabi is always my only choice.
The main aim of online marketing is to know and understand your customer so well that your product or service sells itself.

It’s Friday. I am just coming back from work and I am a bit tired but I am thinking.
In this DNA and age if you don’t produce content like video, audio or text you are invisible. Your brand and your company are simply invisible.

So if you are too shy to do video go and do a podcast. Or if you are too shy to do a podcast go and do blog articles. But whatever you do produce content on a mass scale for all major social media platforms.

Saturday morning. I am still in bed drinking coffee and I am thinking ‘Oh my God. When is this working week gonna finish for me?’
I am going through my emails so I came up to this email from Ryan House (ZogDigital) – Ryan, thank you very much for your kind words – that basically says.
“Happy Monday. Just wanted to drop you a note and let you know I’m a huge fan of the articles and the content you’ve been publishing on LinkedIn.”
Four months ago I was the same guy. I had the same passion for SEO and Digital Marketing but nobody knew me. Four months ago I started intensively producing content LinkedIn, Twitter and Facebook and the result is nowadays I’ve got a lot of people following me, emailing me, engaging with me. So I have to repeat my statement from last night.

If your company is not producing content for social media your brand, your company is invisible.

Social Media is the best way for you to connect to your targeted audience. Not only that it drives awareness and engage your audience but it also builds trust and long lasting loyalty through conversation.

I am just coming back from a breakfast with a client so my working week is officially over – Sunday 2 o’clock. After implementing some of my Social Media activities this client has seen 7% increase in sales for the last five months. Social Media is not the “new best thing”. Social Media has been here for quite a long time now and it’s here to stay.
Guys, I’m gonna go now a well-deserved pint of beer. But you do come back here next week cause you’ve got the problems and I’ve got the solutions.

The Sunday Talk – Old marketing is dead. Long live marketing.

The Sunday Talk – Old marketing is dead. Long live marketing.


Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down.
Own them like a boss!

It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday by Matt Daley. Obviously, he is talking about sales but I can relate his vision to SEO and Social Media. It is becoming increasingly obvious that we have to connect to our customers in a meaningful way. I know a lot of people are talking about it so the point I am trying to make is that it’s not out meaningful way anymore but what the customer determines to be a meaningful conversation. As a business, you cannot afford anymore not to know your customer.
Knowing your customer is of a paramount importance for future business success.

And now one of those midweek wisdoms (#wednesdaywisom).
People always ask me ‘How do you grow in Social Media?’ and I would extend this to business and life. And my answer is always very simple. Be prepared to do things that you are not entirely ready to do.
Surprise yourself, surprise your friends – the people around you. Surprise life. This is how you grow!

Digital Marketing is a commitment. Not a growth hacking strategy.

I love the way Amy Schmittauer hustled Gary Vee. But this is exactly why I’m reading her book. This girl gonna be very big one day. I’m gonna tweet about it.

Many people said so many things about a statement that I made this week that old rules of marketing no longer apply.
Let me be very clear about one thing. I don’t think that old rules of marketing are dying. I strongly believe that they are dead.

Let me give you some examples.

1. Advertisements in the past were meant to appeal to the GENERAL public. Basically, old-school marketing tactics were aimed at a large group of nameless, faceless group of people that may or may not have been interested in the products or service in question.

Today, successful marketing campaigns that capture the minds, the hearts, and the wallets of customers are those that are strategically tailored to the consumer’s unique interests, needs, lifestyles.
One-size-fits-all marketing is out. The sooner you understand it the better.

2. We all remember the time when advertising INTERRUPTED the audience with a one-way message. In a way, companies were pushing their message in front of audiences.
(In all honesty, this strategy did work for some time.)
Today instead of pushing your company should pull people towards your brand with relevant and engaging content.

You probably already know my 3 golden rules: Customer. Platform. Content.

3. Last but not least – Trust.
Let me quote here Mr. David Amerland.

“Trust is what monetizes the attention economy.”

Let me explain this one to you.
Instant access to information (even when on the road using our mobile phones) has led to INCREASED demand for information. People EXPECT the marketers of a services or products to provide information that backs up their marketing claim.
Without solid information, you’ve got no credibility. No credibility means no TRUST. Without trust, there can be no sustainable business!

Have a nice week, guys. You’ve got the problems. I’ve got the solutions.

The Sunday Talk – The Social Sales Funnel

The Sunday Talk - The Social Sales Funnel


Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME.
Go and kick some butt.

It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the car and droved down to Brighton for an hour and a half.
Was it worth it? Well, I am loving the idea of a Digital Marketing event with no speakers and no set topics where everybody can share knowledge but also ask questions. I wish business owners can also join us from time to time. Join an event where everybody speaks digital.
And it’s not like our Digital Marketing language is very difficult to understand.
You gather data and you translate it into human behavior. It’s literally that simple: data – human behavior.
And you don’t make business decisions based just on the data or the human behavior. Now you’ve got my recipe for success.

Omi: Hi Gerry. This is the second Take It Offline.

Gerry: Absolutely. It’s going well so far hopefully.

Omi: Are you happy with the crowd? The talks?

Gerry: The crowd’s amazing. Great people including the technical guy from the Daily Mail. It’s pretty awesome.

Omi: Are you talking about me?

Gerry: Yes.

Omi: So what do you think you gonna achieve with this event? What are you trying to achieve?

Gerry: That’s a great question. We are not really completely sure. We basically thought we will be a much smaller event the first time round. Turned into something slightly different.
And actually, I think it’s kind of got a unique edge to it at the moment. And we should kind of see how it goes. We gonna do one up in Leeds on the very very technical mobile stuff. But the next two gonna be much more open – one on analytics and one on paid or social media or whatever we decide. But it’s gonna be great.

Omi: So do you think that in the future you gonna compete with Brighton SEO?

Gerry: No. I think we are a very different thing at the moment. But I love Brighton SEO. Kelvin is a great guy. But you know what they started in a pub. But the difference is we don’t have speakers – everybody is a speaker. Even Omi. So basically means that we are not concentrating on bringing in speakers. We are not worried about organizing stuff. We don’t even worry too much about stuff like sponsorship or stuff like that.
What we kind of want to do is make sure that everybody can talk about what they want to. They can ask the questions they wanna get answered.
And actually, it means that people get that chance to really kind of go: I am doing this. Why is it working? What can I do with that? I think this is kind of great.

Omi: Thank you very much.

Gerry: Thanks, Omi.

Omi: Guys, I have to admit this is one of the best events in Brighton.

It’s Friday. The morning after the Take It Offline event. And after sleeping for only 3 hours I am so tired. Anyway, Fridays are always the hardest. But then we are so close to freedom.

Have a great Friday, people, and don’t forget to party like crazy this weekend.

I am going to the gym and one of my friends is like “Omi, I saw your video on the Internet. You only slept for 3 hours yesterday.”
And I am like “Man, obstacles in life are not there to stop us from doing things. Obstacles in life are only there to make our life more interesting.”

Many people have been asking me the same question recently. Basically, everybody wants to know why am I posting all my videos on all social media platforms. So let me give you my theory.

First, if you’re a business you have to understand that each of those social media platforms is somewhere in your sales funnel. So a good understanding of where each social media platform is in your funnel will give you a good indication what your call to action should be. Needless to say, you may have to make a different video for each of the social media platforms that you are using.

For me personally I always represent one thing – Omi Sido – so I can have the same video everywhere. Here is the time to mention that many people forget about the good old website. Yes, you still need a website as social media platforms are coming and going away but you still need a place where you can always direct your customers to.

Imagine tomorrow YouTube or LinkedIn suddenly collapse and disappear from the face of the Earth. Your business or personal brand will be homeless and with no history. You don’t want that so yes you should be present on all RELEVANT to your business Social Media platforms as this is where the party is nowadays but you should also have a home to go back to when the party is over.

The Sunday Talk – Social Media is People

Social Media is People

Your headline is the first impression to your content.
Make it count.

Sometimes people ask me. Hey Omi, how do you come with those clever thoughts of yours? Do you write them down? Do you remember everything that you say?
And I am like No. I don’t do any of this stuff.
Most of the time I would talk to people. They may come back to me and they may say ‘What did you mean by this or that?’ And then I’m gonna be like ‘If they think is clever, then it must t be clever.’
So I’m just gonna find an appropriate image, attach the quote and there you go. You’ve got your five minutes of fame.

Now an SEO joke. The British Army just called me. They’ve got problems with their rankings.

I am so happy. I’ve just preordered ‘Vlog Like A Boss‘ by Amy Schmittauer. People like me have been waiting for a book like this for a very very long time.

Don’t get me wrong as I don’t consider myself being a vloger. But I do believe that vlogging and video, in general, are the future of Social Media and the way people and businesses communicate ith their customers.

I know many of you are very skeptical when it comes to vlogging and people and companies documenting their life but let me tell you a secret. Look at your Facebook stream. You are already doing it. You are just using pictures instead of video.

Mark Preston just asked me on LinkedIn: What’s the measure of success?

I wanna make something very clear. Before start measuring success in your personal life or in business, we have to identify what success means to us personally. Not them. Us personally.
So then when we succeed we will know it.

I am just coming back from a small business meeting and I can’t stop but notice that big companies are still struggling to connect to their customers.
Firstly, you cannot connect to your customers on an emotional level if you don’t know them. This is very similar to meeting somebody on the bus for the first time. And I know that a lot of big companies have a lot of followers but I also know a lot of big companies are using this as a good excuse not to interact with their followers. The people who made the effort to connect to your business.

Last but not least a lot of big companies are governed by the so-called ‘old school’ marketers who are basically over-emphasizing the importance of the word ‘digital’.
Yes, Social Media is digital as it only exists in the Digital World but deep down inside in its core Social Media is people.

Stop talking to your customers like they are digital robots. Talk to them the same way you talk to your friends or your family.

What customers think about a company or its products is a key aspect of business success.

The Sunday Talk – The Power Of Social Media

The Power Of Social Media


Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it.
Find your niche and then go even more niche!’

I came up to the conclusion that success in whatever it is that you are doing is never an accident.
Wake up early. Work hard. Always stay positive.

“Being trusted is the single most sustainable way to grow your business.” – Omi Sido

And if you think that I sound a little bit like Mr. David Amelrand, it is only because the guy is so so right.

Yesterday I met a bunch of local businessmen and one question kept on popping up. Why do I talk about Social Media so much? Why do I put so much emphasis on Social Media?

To understand my obsession with Social media I have to start from the very beginning.

The main goal of every organizational design is to ensure there is an efficient information flow – internally between different stakeholders, different departments, managers and externally with customers and suppliers – in order for a business to make a timely and informed decision for future products and services.

But now businesses that historically relied on top to down information flow are losing their competitive edge to smaller, more agile startups that are leveraging the power of the Social Media Brain in order to process information more efficiently.

Instead of relying on their limited knowledge pool they are diving into the sea of information that Social Media is creating.
So what’s happening in real life is that in order to survive the so-called ‘old companies’ have to learn from the newcomers.

You can be one of those newcomers if you make the effort to leverage the power of Social Media.

The Sunday Talk – Take It Offline

The Sunday Talk – Take It Offline with Omi Sido


Today after work I am going to Brighton for the ‘Take It Offline” conference organized by Gerry White.

I’ve got the strange feeling that it’s gonna be fun.

I am hoping to see there the one and only Mr. Ammon Johns. One of the best Digital marketers in England.

Well, if I call him a digital marketer he would say I am an SEO. If I call him an SEO he would say I am a Digital marketer.
Shut up Ammon – you are a legend. You are a Legend.

So (Tristan – Purple Smudge) just give us an idea why should we come to your event next time?

Tristan Jarman: You should come to the “Take It Offline” digital marketing roundtable meetup because if you’ve got something to say this is the platform for it. If you wanna learn something or consume information or knowledge this is also the place for it.
Come along, enjoy.
Knowledge sharing.

You’ve heard the man, right?

It’s almost one o’clock and I just came back home. One hour and a half to go to Brighton and one hour and a half to come back. Bit it was worth it. We were talking about video. We were talking about voice search.
But you know what it’s not about the ideas or the knowledge.
It’s about the vision because ad digital marketers we work with a lot of numbers but behind the numbers, there are real human beings.

It’s Black Friday and I’m gonna be doing some Black Friday SEO. This is really the only day I can use ‘black’ and ‘SEO’ in one sentence legally.
On the other side, my head is still buzzing from the event last night.
Some of the ideas just got stacked to my brain.
Gerry, we should do it again man. Soon.

And now an SEO joke. What do you call an SEO expert who sells vans?
Danny Sellavan.

After a long week, hard working week we all want to go home, have a glass of wine, relax. But you personal branding cannot take a break.
Or do you think that during weekends people go t0 Social Media less often?

I don’t think so.

Have a good weekend, guys but keep on working.