Benchmark Search Conference 2018 | How to Grow a Niche Audience Using Video Content

We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be very rewarding (and indeed profitable). Getting to that point, however, is difficult. Niche businesses online, almost by definition, aren’t very popular. They appeal to a specific subgroup of internet users, and that group […]

Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Who is Nick Wilsdon? Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF […]

The Sunday Talk – Social Media Tips

I wanna make a statement. Waking up before 6 am should be illegal. What do I think about Social Media? Guys, it’s not even 6 am in the UK. What I really think about social media is that for decades, large media companies have controlled the tools through which consumers and small business were told […]

The Sunday Talk – The Joy of Being a Digital Marketer

I’ve just come back from my holiday in Bulgaria and look around me. What a weather. How am I supposed to go to work in this weather? On the other side now is the time to say. The brakes you take from work pay you back many times when you return because you come back […]

The Sunday Talk – Social Media is Here to Stay

Every time I’ve got a new client I would ask them the same question. Exactly who are you targeting on Social Media? Delivering constant quality across all social media platforms is the only way you can maintain and increase the number of your social media followers. When it comes to Sushi Wasabi is always my […]

The Sunday Talk – Old marketing is dead. Long live marketing.

Hi, Guys! It’s Monday. But you woke up, didn’t you? So it means you are still alive. Go and kick some butt. Don’t let Mondays bring you down. Own them like a boss! It’s Thursday morning and I am on my way to work but I can’t stop thinking about a video I saw yesterday […]

The Sunday Talk – The Social Sales Funnel

Good morning people. It’s Monday and the weather is well disgustingly cold. So we’ve got no choice today but be AWSOME. Go and kick some butt. It’s almost one o’clock and I just come back from the second Take It Offline event in Brighton organized by Gerry White. I literally finished work, jumped on the […]

The Sunday Talk – Social Media is People

Your headline is the first impression to your content. Make it count. Sometimes people ask me. Hey Omi, how do you come with those clever thoughts of yours? Do you write them down? Do you remember everything that you say? And I am like No. I don’t do any of this stuff. Most of the […]

The Sunday Talk – The Power Of Social Media

Somebody was just asking me about good content writing. And I am like ‘Stop writing about everything. So many companies and brands are trying to cover everything instead of finding one thing and becoming experts around it. Find your niche and then go even more niche!’ I came up to the conclusion that success in […]