This article was inspired by Making Your Business More Web Centric – Hangouts On Air
Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin).
Having good content on your website is a good place to start. On the other side telling search engines what entities are there on the page in your copy is what people call nowadays “SEO on steroids”.
Now is the best time to jump in at the deep end of the Rich Snippet Ocean because relatively few small to mid-sized companies are making the effort of tagging their pages.
Some people call it Semantic Markup. I think the term ‘Semantic Help’ is a bit more appropriate.
Help because you are helping your marketing department to increase the click through rate (CTR) through better visibility in the SERP’s.
(Increased click-through rates is one thing, but you also bring more of what we often call ‘qualified traffic’. Visitors know price and availability even before landing on your page. So by clicking on your link they are coming to buy)
Help because you assist the search engines in understanding your content, index it faster and more precisely.
Help because you are helping your business get noticed even if you are not number one on the page.
If you are a small business and for whatever reason you don’t have the budget or the manpower to start introducing semantic markup on you web pages I recommend this simple Structured Data Markup Helper for Small Business by Royal Sofia.
Generating your Semantic (in this case JSON Mark-up) is as easy as providing all your business details and clicking on the button ‘Set up your JSON Markup’.
Once ready just copy and paste the code in your header, footer, widget or on individual pages. Job done.
To validate your markup just use the Structured Data Testing Tool by Google.
Now going back to the main title of the hangout.
It’s a web-centric world so what are you waiting for?! Get on board.
Some people are waiting for some magic audience size….waiting is gold old people say…well not this time.
Some businesses just can’t discover this precious time to blog, podcast or at least make videos in order to build/popularize a product. It’s tough. But. Your competition is laughing.
Is it going? Is it going?
Is it going? Is it going?
I don’t know.. what you’re lookin’ for
Honestly, what are you looking/waiting for?! Your potential customer is out there looking for you.
You just have to be there:
Solving an important problem.
Listening to your customers giving you ideas (or how do you know if the problem you solve is important enough? )
Being different. But you are different, aren’t you?
Using the web is your only way to gain a competitive edge.
Going back to the song…..”Could you speak up and stop mu-mumbling, I don’t think you came in clear” 🙂