Author: Omi Sido
-
RankBrain & SEO Simplified
What is RankBrain? Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about RankBrain? How does it work? How does it affect your business? And most of all how does it affect your SEO efforts? As usual, Google is not telling us much. Everything we know…
-
Don’t you ever give up!
One day you will wake up and all your dreams will be a reality.The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.Sleepless nights, cans of coffee and a sea of worries all…
-
The convergence of SEO and Branding with Omi Sido
Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So let’s be clear about one thing. SEO and branding are two completely different animals and they can and they should work together. Today I’m gonna try and explain why. But first thing first.…
-
Top 10 On-Site SEO optimisation factors
What is on-page optimisation? On-page optimisation is the process of improving individual web pages in order to rank higher and earn more relevant traffic in search engines. This involves optimising both the content and HTML source code of a page, as well as making technical improvements to improve user experience and search engine crawling. Let’s…
-
The Complete Guide to Rich Snippets
Getting your website into the Google Knowledge Graph is not a wishful thinking anymore. It’s a necessity. As we move away from the keyword-based search and enter the realm of semantic entity search, the game of SEO is transforming. Simply having good content on your website is no longer enough. The key to dominating the…
-
Blogging tips for branding and lead generation
The best blogging strategy is the one not aimed at short-term gains but focused on long term results and benefits. Two weeks ago I missed a Twitter chat organised by SEMrush so I decided to give my opinion on the topics discussed that day in an improvised conversation with David, Sergio, Teodora, Gina and Nina.…
-
Google’s New Search Analytics Report – More Refined Data
As I’ve been working with this new feature for some time let’s see what people are saying about it. Google Webmasters: “If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries…
-
Is Google Authorship Making a Comeback?
Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use…
-
Social Media and Your Marketing Strategy
Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…