Author: Omi Sido
-
Creating authoritative content for your customers
“Texts that just talk and talk and say nothing cannot win you an audience.” – Teodora Petkova Yesterday’s rules are gone. Today, webmasters and SEO professionals have to shift their focus towards the creation of relevant, newsworthy and authoritative content. What is authoritative content? Authoritative content is reliable, responsible and having a good reputation in the…
-
301 Redirect and SEO
It hurts me to see how many people nowadays are losing their SEO link value by not implementing properly a 301 redirect. What is a 301 redirect? A 301 redirect will be sending visitors and (when it comes to SEO ranking) search engines to a different location (URL) that they originally requested. From an SEO point…
-
Dr Google
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” – David Amerland Last week Google started giving health related answers in the #KnowledgeGraph answer boxes. So from now on Google will start giving relevant medical facts right up front from the Google Knowledge Graph.But those…
-
YouTube Videos and Return on Investment (ROI)
“The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch video. From that data, it isn’t…
-
The Power of Google Translate
Google Translate is an incredibly powerful tool that has transformed the way people communicate and access information across the globe. With its powerful translation capabilities, Google Translate has bridged the language barrier and made it possible for people to communicate with each other without the need for a common language. However, Google Translate has recently added…
-
Make Your Email Marketing Stand Out This Post-Holiday Season
Here comes the time of the year when all inboxes will be filled up with promotions, offers and coupons. In the months leading up to Christmas, most companies know pretty well how to talk and promote to their customers. But once January arrives even the the smartest of companies hit this email marketing vacuum where…
-
SEO Tips for Blog Writing
Post length isn’t everything – but it helps, especially if you want your content to be referenced by others around the web. In my personal experience, short blog articles are not performing well in the SERPs. When working for a major UK brand I did a research to establish the correlation between page ranking and…
-
2015 SEO Predictions
Semantic Search is changing SEO forever. It’s all about optimising your content and everything you do online for your customers rather than just Google, and this is a radical shift in thinking. SEO 2015 Workout: How To Gain Weight from SEMrush Google wants us to be more human. Words like trust, authority, personality are fashionable…