Author: Omi Sido
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Blogging tips for branding and lead generation
The best blogging strategy is the one not aimed at short-term gains but focused on long term results and benefits. Two weeks ago I missed a Twitter chat organised by SEMrush so I decided to give my opinion on the topics discussed that day in an improvised conversation with David, Sergio, Teodora, Gina and Nina.…
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Google’s New Search Analytics Report – More Refined Data
As I’ve been working with this new feature for some time let’s see what people are saying about it. Google Webmasters: “If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results. Until now, this data was shown in the Search Queries…
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Is Google Authorship Making a Comeback?
Some thoughts after reading Will Google Bring Back Google Authorship? by Mark Traphagen (via Moz). Authorship markup – why was it so important? When you think about content marketing the authorship markup is (was) the single most important entity that ties together dissimilar pieces of content as it defines the author. Are you surprised that #Google may use…
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Social Media and Your Marketing Strategy
Some thoughts after reading ‘How to Begin Integrating Social Media into Your Marketing Mix’ by Olga Andrienko. I believe nowadays most companies around the world realize the great importance social media brings to the modern marketing. Social media gives chance to marketers to communicate with current and potential clients on a completely new level – deep…
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Utilize the Power of the Web for Your Small Business
This article was inspired by Making Your Business More Web Centric – Hangouts On Air Howdy, Omi fans, and welcome to another edition of Small Business Friday (couldn’t help myself lol Rand Fishkin). Having good content on your website is a good place to start. On the other side telling search engines what entities are there…
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Identity is something you create
This article was inspired by Teodora Petkova’s “A Conceptual Basis for Content Writing” essay. Finding your ‘true self’ is not something you should aim for. Why (you may ask me) ?! Well, your ‘true self’ my dear friend is not something you find, discover or whatever else great marketers are telling you in flashy banners. Identity…
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What makes visitors leave your website?
If you invest a lot of money in bringing people to your website you cannot be very reluctant on them leaving in no time. Why people leave your website? Before we dive into the bad stuff there is one thing to consider – The difference between Exit rate and Bounce rate. An Exit Rate is…
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Conversation about Semantic SEO
Everything started with my thoughts on a article written by Damian Thompson and called What The Heck Is Semantic SEO & Should You Care At All? At the end of the day it doesn’t matter whether you call it Semantic SEO or just SEO. Adapting to the semantic search topography will be part of every SEO’s job description going…
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The main aim/purpose of marketing is to create a demand for your product
If a product is not selling well, there is a reason for that. Even if your #business created a product or service that solves a problem or opens an opportunity, sometimes, the market still doesn’t register that there is a problem in the first place. So let me give you a simple advice here. Before you…