Benchmark Search Conference 2017 | Data and creativity in paid search


Nowadays there is so much room for creativity in PPC search. Not just that but creativity is often the key difference between success and failure of a campaign. A fun, innovative and well executed PPC campaign can work wonders for your business.

Slides: https://www.slideshare.net/clickconsult/data-and-creativity-in-paid-search

Who is Dave Karellen?

Dave Karellen has been with Click Consult since 2011 and heads up the Paid Search (PPC) team as well as taking responsibility for key PPC accounts. Developing best practice, delivering PPC training and liaising directly with clients are also core elements of his role.

Dave’s extensive Excel knowledge has seen him develop a range of PPC optimisation and reporting tools. A further strength is high-level data analysis, developed while studying for a Master’s Degree in Mathematics.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.

The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.