Want more traffic from Google? Then you’re in the right place. Because in this talk at the Benchmark Search & Digital Conference, Lukasz Zelezny will show you how small and simple SEO changes can improve your traffic (and revenue) in no time. Most people believe that SEO is hard and complicated but this is not…
Tag: Benchmark Search Conference
What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…
Since I joined the SEO community 5-6 years ago, there’s always been a heated debate around the benefit vs risk payoff of various link building tactics, but one thing that has remained pretty uncontested during this time is that links matter. Of course, back in day quantity often trumped quality and many websites got penalised…
What is Inclusive Marketing? Inclusive marketing means creating content that truly reflects the diverse communities that your company serves. As digital marketers, our responsibility is to relay our brands’ messages in a way that resonates with people from all backgrounds, regardless of race, ethnicity, gender identity, age, religion, ability, sexual orientation, or otherwise. Very often…
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…
Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something…
We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be very rewarding (and indeed profitable). Getting to that point, however, is difficult. Niche businesses online, almost by definition, aren’t very popular. They appeal to a specific subgroup of internet users, and that group…
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants – AI is integrated into how you live, work, and communicate in the world. It’s the standard by which you evaluate your digital interactions with brands – expecting that every touchpoint will be…
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference or a roundtable almost every single week. This week I am going to the Benchmark Search Conference in Manchester organised by Click Consult and I am super excited. How often do you see…