Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Benchmark Search Conference 2017 | SEO Lead, Global Channel Optimisation, Vodafone

Who is Nick Wilsdon?

Nick Wilsdon started his online career in 1998, giving his first SEO seminar two years later in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

Since his return to the UK, Nick Wilsdon has held the ‘head of department’ roles at Arena Media, part of the Havas Media Group and within the Dentsu Aegis network.
As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets and 55 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.

What is the Benchmark Search Conference?

The one­-day event features world­-class speakers that cover all of the need­-to­-know search marketing topics to develop and advance your brand’s search engine presence, including:

Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.

Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.

Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.

Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

My top 3 BrightonSEO tips

My top 3 BrightonSEO tips

One more time BrightonSEO is upon us. Top Digital Marketers from all over the world are coming our way. Now is the time to network. Saying that let me give you my top three BrightonSEO tips that came up in a conversation with Gerry White (Take It Offline).

Before the conference research, research, research. Research, follow and engage with every single BrightonSEO speaker you wanna talk to on Friday. Know what they are interested in but most of all study their subject. There is nothing easier than approaching a speaker/influencer knowing and talking about their subject.

During the conference follow the BrightonSEO Twitter hashtag and retweet everybody who is using it. DM the people you really want to talk to asking them for a quick chat, or a quick coffee or maybe joining them for lunch.

After the conference, go back to all your retweets and follow everybody who was using the #BrightonSEO Twitter hashtag. Engage with them, discuss BrightonSEO topics. Chances are next year when you come back to BrightonSEO all those people gonna know your name and gonna talk to you like a friend.

Last but not least if you see me at the conference don’t be shy. Come say Hi. Ask the questions. You know me. You’ve got the problems and I’ve got the solutions.

Peace.

The Sunday Talk – SEO Barcamp

The Sunday Talk - SEO Barcamp


Six months ago they said that the man will never win another Grand Slam. Six months ago they said that at his age he will never even compete again.
The man kept quiet. But the man kept believing. Because if you believe you can go a long way in your life.
If you believe you can go you know really far in your life and I think I did that and I am really happy. I kept on believing and dreaming and here I am today with the eight it’s fantastic.

Is technical SEO important? Why don’t you come to the SEO Barcamp tomorrow? And I will prove it to you. Not just that but I will show you that by ignoring technical SEO you are knowingly, deliberately sabotaging your digital marketing efforts.

SEO Barcamp

Chelsea Blacker: We really like to search and understand ok what kind of content resonates with markets. So that doesn’t mean we gonna do a survey of 3 000 people on a certain topic in order for them to have something press release relatable only. We will do a small survey of 200 people to prove to a client, to prove to the client the level of engagement the peace could get with a certain kind of market. We find that’s a really good way to get people internally in-house that are more senior to commit to certain budgets in order to really do a proper campaign.

Understanding Your Project Client's Real Needs

Lefto Chatziandreou: And then they are like: ‘That’s not normal. What happened?’ Then you combine the logs as you’ve said. That’s amazing. That’s amazing. Because once you go to your system admin and you tell him ‘You know what? I just need the logs of the last month. And he is asking you ‘Are you sure?’ Maybe I don’t know. For that kind of website, it could be gigabytes. So big query over there you just throw everything in and you start playing around. But that’s another thing. So what you see here in the forms is the total amount of….

Server logs analysis

What is my definition of orphan pages? The Omi Sido’s definition of orphan pages. Stop hurting your SEO. Please.

How do we find orphan pages? The only way to find orphan pages is to crawl, fully crawl a website. Take all the all the log files data. Combine it together and analyse it.

Hitting those pages. So if nobody is hitting them for a year. You have to have something like a benchmark for your business. If nobody is coming to those pages for a very long time you have to really start questioning yourself ‘Why do I have those pages in my website structure?’
But I am not talking about any pages. I am only talking about orphan pages really. Let’s make it clear. because if you just start deleting pages from your website for no particular reason you gonna end up in a very bad place.

Chelsea Blacker: He will be at the bar.

Just coming back from the SEO Barcamp organised by BlueGlass and Adapt Worldwide and one thing became very apparent to me after the talks. If you are trying to grow your brand or a personal brand like me give people value. Give people value without expecting anything in return.

Thursday morning. Six o’clock and I am on my way to work. After speaking at the SEO Barcamp last night I came back home around twelve o’clock. Still, I have to be very alert today as I am moving some of our top properties to HTTPS. I said it before but I would say it again.

Digital marketing is not a job. Digital marketing is a way of life.

And I love the buzz. I love the excitement. But am I not tired from time to time? Yes, I am. But are you not tired of doing the same boring job every single day?

I am just coming back home. It’s nine o’clock. And yes sometimes you have to those fifteen hours shifts. Sometimes there is no better way. Sometimes there is only the hard way. When I take on a project I believe in it hundred percent. I will put my heart into it.
Very often people ask me “Omi what does it take to become a successful digital marketer?’ After today my answer is passion and dedication.

SEO is simple but people make it so complex. There is an enormous amount of information out there and this information can be conflicting, outdated or incorrect altogether.

Lefto from Trivago, Chelsea from BlueGlass, Omi from well Omi Sido. We all say the same thing.
SEO is not magic tricks. It’s work. It’s consistent useful content creation and careful attention to website structure.

Guys, next week I am going to the Take It Offline round table in Leeds organised by Gerry White and Tom Bourlet but you do come back here next Sunday cause you’ve got the problems and I’ve got the solutions.

Don’t you ever give up!

The Inbounder 2016 - The best Inbound Marketing Conference in Europe

One day you will wake up and all your dreams will be a reality.
The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.
Sleepless nights, cans of coffee and a sea of worries all came to an end.

The best ever European Digital Marketing Conference is a fact.

Organised by a man with a vision for legacy and entrepreneurship this conference surpassed all expectations.

Two days of intense learning with some of the best speakers from all over the world. You could see the wisdom flying in the air (unless of course those were hallucinations coming from the SEMrush drinks/girls. Olga Andrienko, Kate Makulova, thank you very much for you never ending smile and light refreshments). You could sense that a lot of rankings will be skyrocketing from now on fueled by the knowledge shared by the digital marketing elite at this conference.

Omi Sido with Olga Andreinko at Theinbounder 2016

Some of the best presentations:

Marcus Tandler – Welcome to Reality
Fernando Macià – Customer journey analysis and search
scenarios http://goo.gl/MjmIeK
Gemma Muñoz – Evolve or Die (all evolution is born from
disobedience)
Will Critchlow – Emerging Trends in Web Marketing
Wil Reynolds – Go where the users are, building a holistic
SERP strategy http://goo.gl/UkrUr7
Bas van den Beld – How to create the right content at the right
time to the right audience http://goo.gl/vTUfLe
Kieran Flanagan – Lessons Learnt from Building a Growth Team
for Inbound Marketing http://goo.gl/5gTzV9
Barbara Mackey – Onsite search: empathy in the fashion world http://goo.gl/2ZDZYs
Valentina Falcinelli – Content Design. How to win
the skimming test http://goo.gl/5gVggg
Samantha Noble – Dominating the Paid Media Universe https://goo.gl/TcxXK6
Lisa Myers – Go big or go home. Successful content
marketing for SEO http://goo.gl/emcGYq
Nathalie Nahai – Web Psychology: The science of online
persuasion
Aleyda Solís – Competitive SEO Analysis: How to identify
opportunities and win your competitors.
Gianluca Fiorelli – Deconstructing Google: practical insights of
its patents http://goo.gl/Yh31n6
Rand Fishkin – Fight Back Against Back http://goo.gl/DTshml

Meanwhile, let’s not forget the crowd. I saw people like Dawn Anderson, Arnout Hellemans, Eddie GonzalesMark Scully – to name but a few – wandering around. Each one of those people could have been on the stage. Each of those people should probably be on the stage next year.

We all had an amazing time. We all gained so much knowledge and insights straight from the source. If you ever wanted to be somewhere close to the people currently shaping the digital fashion in the world this was your best chance.
I hope you managed to talk to them. I hope you managed to have a selfie with them. And most of all I hope you managed to scribble all the tips they gave you.

Omi Sido and Rand Fishkin at the Inbounder 2016 Global Conference

Do we want more? Well, we are all human beings, and on top of that, we are marketers. Let’s push Gianluca for 3 days (Houston/Arnout Hellemans, we have a problem – there is not enough beer in town). Let’s add the rest of the digital marketing elite like David Amerland, Mark Traphagen and Eric Enge to the mix. Let’s have Google in the face of Gary Illyes or John Mueller answer some of our questions (of course, I am talking about Q&A sessions).
Let’s extend the legacy of this wonderful idea.

Hasta la vista amigos! I know you all had a good time and you all coming back next year.

See you soon.