Category: SEO (Search Engine Optimisation)
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Topic Modelling and Semantic Connectivity in SEO
Topic Modelling & Semantic Connectivity By Rand Fishkin . Search engine optimisation (SEO) is an important part of digital marketing, aimed at improving the online visibility and ranking of websites in search engine results pages (SERPs). Over the years, SEO has evolved significantly, driven by the need to provide more relevant and useful information to searchers…
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Mobile Usability Feature in Webmaster Tools (or the new mobile reality)
Going mobile is not a wishful thinking anymore and everybody who does not optimize for mobile will suffer next year. A bold statement I have made recently in front of an audience that had seen their site traffic patterns leaping from 2% to 25% mobile just in the last 6 months of 2014. Why was…
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Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen
What is Semantic Search? Semantic search is an advanced search technique that uses machine learning algorithms to understand the intent of the user’s search query and provide more relevant results in the search result pages (SERPs). How Semantic Search Works The technology is designed to improve the accuracy and precision of search results by analysing the meaning…
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Fetch and Render In Webmaster Tools
Google has just added a new feature to their Fetch as Google Tool called “Fetch and Render”. I’m not gonna go into details about the benefits of using this tool, but its worth mentioning the general idea: index your content faster whether new or old. Most webmasters will ensure that any new content is included…
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Funny SEO Video
Funny video about what ‘the man on the street’ really thinks about SEO.As ironic as it may sound, the true triumph of SEO is the fact that very little people – if not no one – is aware of it and most of all how it works. But as a business owner or a SEO professional you cannot…
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The Importance of Meta Description Tag
What is a meta description? Meta Description Tags are a great way for website owners to provide vital marketing information to client search queries. Yet so many people don’t understand the importance and the impact they have and they are still widely misused. Before getting into any details let me get one point very clear:…