Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader.

Even if you always try to do your best to stay cool, inevitably there will be times when you feel emotional at work. Usually, this happens when the stakes are high or you feel strongly about something — that you’re the right person to take on a big new project, that you deserve a promotion or that you’ve been treated unfairly by a colleague, for example.

The best thing to do in those moments is to be prepared beforehand, so your emotional reactions and impulses don’t take control. Determine who in your company is best to approach, set up a meeting in advance and make sure you’re clear on your agenda. Write down your strongest points on a piece of paper you can refer to if needed — then walk in and hold your head high.

Who is Kristal Ireland?

Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things digital and technology with a passion for AI and all things transformative.

Kristal Ireland at the Benchmark Search Conference
Kristal Ireland at the Benchmark Search Conference

Previously voted as one of the UK’s Top 30 Women in Digital Under 30 by The Drum Magazine. A specialist in Digital Transformation, E-commerce and Digital Brand Strategy she has worked with some of the major UK and international clients to build their brands online.

Passionate about all forms of marketing but with a specialism in digital marketing including; Website Design and Development, Mobile, E-commerce website design and management, SEO, PPC, Social Media, Email Marketing, Online Analytics packages, Customer Journey Analysis and Customer Relationship Management.

Kristal Ireland’s Top Tips For Survival

  • Acknowledge, accept and respect people’s emotions.
  • Select, energise and cement your A-Team.
  • Accept help… Even if it’s painful
  • Be clear and consistent on MVP … Communicate to senior stakeholders what this is and manage expectations.
  • Plan, Plan and re Plan… Also, Plan what happens if you fail (because you might).
  • Don’t sack your agencies … They are part of your team.
  • Celebrate success at every opportunity.
  • Tea, Cake, Gin.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.

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