The Sunday Talk – SearchLeeds SEO Conference


Monday morning.
Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee. Give them a cherished book. Praise them publicly. Help them get ahead. Be proud of them.

How difficult is to make somebody happy?

New summer gloves from ARMR. Let me describe them to you: comfort. Very often when the customer can happily describe your product in one single word you are on the right path to success.
Meanwhile Happy Monday everybody.

Intelligent search and intelligent assistants: Exploring the AI- Era of Search.

Purna Virji, Microsoft.

Purna Virji and Omi Sido
Purna Virji and Omi Sido

Who is Purna Virji?

Purna Virji is Senior Manager, PPC Training at Microsoft. Named by PPC Hero as the most influential PPC expert of 2016, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and SMX Advanced and is a popular industry columnist. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team.

Useless projects: Where AI meets human creativity

Rob McGowan, Edit

Who is Rob McGowan?

Rob is a Group Strategy Director at Edit – agency that specialities in customer, data, loyalty and insight strategy, customer engagement, insight-driven marketing, communications planning and execution.

Entities, Search, and Rank Brain: How it works and why it matters.

Kristine Schachinger, Sites Without Walls

Kristine Schachinger with Juan González and Dawn Anderson at Searchleeds
Kristine Schachinger with Juan González and Dawn Anderson

Who is Kristine Schachinger?

Kristine Schachinger is the owner of SitesWithoutWalls.com and the CEO & Founder of The Vetters Agency. Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning.

What lies beneath – ‘The Iceberg Approach’.

Dawn Anderson, Move it Marketing

Dawn Anderson and Gerry White
Dawn Anderson and Gerry White

Who is Dawn Anderson?

Dawn Anderson is an SEO & Search Digital Marketing Strategist focusing on technical, architectural and database-driven SEO. Dawn Anderson is the Managing Director of Move It Digital Marketing Agency, International SEO Consultant, Trainer, Lecturer and Speaker.

How to fix the most common technical SEO issues.

Craig Campbell, CraigCambellSEO

Who is Craig Campbell?

Craig Campbell is an SEO based in Glasgow in the UK who has over 16 years in the industry, starting out as a freelancer working from home to building up a successful digital marketing agency.

In recent years Craig’s focus has changed and is now providing consultancy and training services as well as speaking in any Digital Marketing events to help people learn from the experience Craig has made over the years.

The Mobile First Index: What, why and, more importantly, when!

Jon Myers, DeepCrawl

Jon Myers (DeepCrawl) at SearchLeeds
Jon Myers (DeepCrawl) at SearchLeeds

Who is Jon Myers?

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to startups within the sector. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well

He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry. Currently, Jon is the Chief Growth Officer at DeepCrawl.

Will robots destroy us all? Putting ethical debate back into the narrative about the future of AI.

Kristal Ireland, Virgin East Coast Trains

Kristal Ireland at SearchLeeds
Kristal Ireland at SearchLeeds

Who is Kristal Ireland?

An experienced digital leader and digital transformation specialist, Kristal Ireland heads up the E-commerce and Retail team at Virgin Trains East Coast. With over a decade of experience in all facets of digital marketing and technology development, she has worked with some of the UK’s biggest brands to define and deliver digital futures fit for the modern day consumer.

SearchLeeds Conference Review

Honestly, guys, I am absolutely knackered. But let’s not talk about me. Let’s talk about the conference. SearchLeeds is getting better and better and better every single year. This conference – and it’s free – can compete on so many levels with so many paid conferences in the UK, in Europe and even in the United States.
Stephen Kenwright, Branded3 team honestly guys: Well done!

At the beginning of this week, I asked you to make somebody happy. So today I am thinking: What makes us happy?

And I can’t give you a definite answer as I am still exploring this subject but what I’ve realised so far is that the same thing can make us happy or unhappy at the same time.

Say I busted my knee yesterday. So today I could be like I can’t go to the pub and watch the World Cup. I can’t go and see my friends. I can’t play football. So I am unhappy, I am sad, I am angry. At the same time, I could be like hmm yesterday I busted my knee so today I can stay at home, read my favourite book, learn something new or maybe talk more to my mother and I am happy.

What makes us happy. I will continue exploring this subject. So if you really wanna know I think about happiness please do come back here next Sunday cause maybe my videos make you happy. No. You’ve got the questions and I can give you the answers.