How to Keep Your Cool and Switch a Major Brand Online in Only 5 Weeks | Benchmark Search Conference 2018
Keeping your cool, especially during stressful situations, is one of the most important attributes of a good leader. Even if you always…
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Practical, independent guides for modern content teams and technology leaders.
How to Grow a Niche Audience Using Video Content
We all know that having a tightly focused business online that appeals to a small audience in a specific niche can be…
Let’s do AI – How Artificial Intelligence is Amplifying Human and Also Marketing Ingenuity Today | Benchmark Search Conference 2018
Artificial intelligence (AI) already touches some form of your life every day. From smarter web searches to e-commerce recommendations to voice assistants…
The Sunday Talk – Benchmark Search Conference 2018
Monday, 3rd of September. So the conference season has officially started. Between now and Christmas I’m gonna be attending a conference…
Structured Data Explained | Search Elite SEO Conference
As a digital marketer, you might have heard about structured data, JSON-LD or Structured Data Testing Tool. But what is structured data…
Hreflang Attribute – International SEO
Very often proud owners of multi-language websites come to me asking me the same question: Why Google can’t correctly understand the geographic…
AI vs Human Translation in Localisation
Don’t get lost in translation In today’s globalised world, businesses are looking to expand their reach and target customers from different countries.…
The Sunday Talk – Be The Best You Can Be
This week’s got a very interesting start. Natasha Woodford from ClockworkTalent invited me to The Tower Of London and see the famous…
How to fix the most common technical SEO issues | SearchLeeds 2018
Who is Craig Campbell? Craig Campbell is a UK based SEO consultant who has over 16 years in the industry. He runs…