Practical, independent guides for modern content teams and technology leaders.
Who is Kristal Ireland? Kristal Ireland is an award-winning, strategic and experienced digital and technology expert. Experienced public speaker on all things…
The perfect Summer day: the sun is shining, the breeze is blowing, the birds are singing…and you are probably not in the…
Entities, SEO and RankBrain In today’s digital world, search engine optimisation (SEO) has become an essential component of any successful online business.…
Monday morning.Smile. Send a thank-you email. Call just to see how they’re doing. Pick them flowers. Make them a cup of coffee.…
Hi Guys, I know I am pushing you every Monday to be happy, to work hard but let me also be very…
We all know that mobile speed matters for user behaviour, conversion and is an important ranking factor; but what do we need…
Today on my way back home I was hit by a car. I am ok, honestly, I am ok. The elbow is…
Although universities can facilitate learning, nobody can teach you anything – they can only inspire you to teach yourself. That means if…
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd…
