Omi Sido

All Guides

Practical, independent guides for modern content teams and technology leaders.

6 min read · 9th August 2016

Clearly, the Daily Mail has a lot of content and a lot of new content coming onto the site regularly. So what…

5 min read · 30th July 2016

Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I…

7 min read · 22nd June 2016

First, it is important to work closely with the development team. Fashion sites need a clear HTML structure and the right set…

3 min read · 12th June 2016

Starting a new job is never easy. Between meeting new colleagues and mastering new skills your first 4 weeks may leave you…

2 min read · 3rd June 2016

Everyone in the world wants to be acknowledged by sincere, honest ‘Thank you’. This small act of kindness is a powerful tool…

9 min read · 28th May 2016

What is RankBrain? Not a long time ago Google released their new secret weapon – RankBrain. But what do we know about…

3 min read · 22nd May 2016

One day you will wake up and all your dreams will be a reality.The Powerhouse European SEO Gianluca Fiorelli opened his eyes…

9 min read · 24th April 2016

Very often I see people online talking about SEO and branding, comparing them both and even arguing which one is better. So…

12 min read · 27th March 2016

What is on-page optimisation? On-page optimisation is the process of improving individual web pages in order to rank higher and earn more…