Hello! My name is Omi Sido.
I am a digital marketer with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns.
I have worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile, The Global Real Estate Institute and Daily Mail.
Currently, I am a Senior Technical SEO at Canon Europe.
Latest Posts
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Data Density and Semantic Search – Hangout On Air with David Amerland and Mark Traphagen
What is Semantic Search? Semantic search is an advanced search technique that uses machine learning algorithms to understand the intent of the user’s search query and provide more relevant results in the search result pages (SERPs). How Semantic Search Works The technology is designed to improve the accuracy and precision of search results by analysing the meaning…
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Enhanced Link Attribution
Not a long time ago Google introduced “Enhanced Link Attribution” in order to improve the In-Page Analytics experience. Long anticipated feature by a lot of SEO professionals which despite its obvious benefits is still not used by a large number of people. What is Enhanced Link Attribution? If on your Homepage you have got two…
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Spider and Bots Filtering in Google Analytics
Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…
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In-Page Analytics Google Chrome Extension
Google has just released a new Chrome extension for in-page examination. It’s a very quick and convenient way to check how visitors interact with your pages thus allowing you to see detailed information as you surf them. One may ask “How is this page performing?”. With just a simple click of a button now all…
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Google Analytics App for iOS
Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…
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Twitter Now Supports Animated GIFs
Twitter has finally introduced animated GIFs to their platform. Hip hip hooray. The short message social network is now a different place forbranding and advertising. While several other social networks introduced GIFs long time ago it took a while for Twitter to come on board. As usual in recent years Facebook is slow to acclimate…
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History of he Google logo
Discover the evolution of the iconic Google logo over the years Google, the world’s most popular search engine, has a logo that is instantly recognisable everywhere in the world. Unless you have never used Google to find anything, you probably know the colour of the Google logo letters. The Google logo has gone through several…
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Fetch and Render In Webmaster Tools
Google has just added a new feature to their Fetch as Google Tool called “Fetch and Render”. I’m not gonna go into details about the benefits of using this tool, but its worth mentioning the general idea: index your content faster whether new or old. Most webmasters will ensure that any new content is included…
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Secondary Dimensions In Google Analytics
You Have Struck Gold By Using Google Analytics – Now Start Working Smarter! One thing I find fascinating is a lot of people tend to overlook Secondary Dimensions in Google Analytics. This is rather unfortunate as Secondary Dimensions could be extremely valuable when trying to understand what the reports actually mean.The best way to do…
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How to Know You Have a Good Startup Idea?
Omi Sido in conversation with ArtemK (Artem Kroupenev) – enthusiastic start-up entrepreneur with focus on the business side of a venture. The simple answer is research that involves speaking to potential customers. If you can find a substantial group of end users willing to use your product, and a substantial group of customers willing to pay for…
