Search Data – the force behind decision-making not just optimisation
Why it’s important to be data-driven Data is EVERYWHERE. You can collect it from your own site, get it from social networks,…
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How Decisions Are Made
A Survey of 300+ Decision Makers From mobile banking to artificial intelligence, the products and services that businesses and consumers have at…
Dimensions and metrics in Google Analytics 4 (GA4)
What is Google Analytics? One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free…
Machine Learning is Revolutionising Digital Marketing
Machine Learning (ML) is a subset of Artificial Intelligence that focuses on the development of computer programs that learn from experience. These…
You deleted how many pages? 130M! And here’s why.
Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way…
The Importance of Data for Business
Importance of data Data is more than just a trend. Gathering and analyzing data has gone from being a way to improve…
SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond
SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can…
A Technical Solution To Content Duplication
What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used…
Entity SEO
Understanding Entities For SEO Search Engine Optimisation, or SEO, is an essential part of digital marketing. Its purpose is to improve a…