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Practical, independent guides for modern content teams and technology leaders.

7 min read · 16th September 2021

Entity SEO

Understanding Entities For SEO Search Engine Optimisation, or SEO, is an essential part of digital marketing. Its purpose is to improve a…

2 min read · 12th September 2021

The underrated powers of internal linking

Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is.…

6 min read · 4th June 2021

Landing page report in Google Analytics 4

Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to…

6 min read · 30th August 2020

The Sunday Talk – Kindness

Monday morning thoughts Monday morning. It’s four o’clock. And I can believe that I agreed to do this interview so early in the morning.…