Reasons to start report automation

Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process.
I’ve never seen anybody who likes doing the same things over and over again. So is there a better way to do this?

Yes, there is. And it’s called automation.

I strongly believe that report automation allows companies to have more control over process and data and, therefore, better efficiency, as the highly qualified people involved in the report creation process have additional time to focus on more valuable tasks.

Who is John Warner?

John Warner is an internal marketer at Click Consult where he spends his time accruing industry certifications, tinkering with code, plotting strategy and writing articles on all aspects of search marketing.

John Warner at the Benchmark Search Conference 2018
John Warner at the Benchmark Search Conference 2018

While having a master’s degree in creative writing and a background predominately in content, John Warner has found himself drawn to the technical side of SEO – developing a passion for data, research, interactivity, artificial intelligence and voice search.

John features regularly on a number of leading search marketing blogs, including regular articles for SEMRush, State of Digital and on the Click Consult blog, he also contributions to the quarterly magazine ‘Benchmark Search Marketing’, occasionally hosts the ‘on.click’ podcast and has spoken at a number of leading UK conferences.

Who’s behind Benchmark?

Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return from their search marketing budget.

Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search. The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.

Published by Omi Sido

Omi Sido is an SEO and Web Development professional with 6 years of experience in both web and traditional advertising, promotions, events, and campaigns. He has worked on integrated campaigns for major clients such as Vectone Mobile, Delight Mobile and The Global Real Estate Institute. As an SEO professional Omi Sido breaks down his essential role as search engine optimizer into three essential parts: 1) To deliver the most useful content for any user performing a particular search, analyzing and segmenting intent to buy vs. general information gathering; 2) having the most visibility for a client’s content via hyperlinks and mentions from relevant external web pages; and 3) analyzing long-term user behavior signals, such as attracting the most clicks on a search result and continuously reducing bounce rates. You want your website in front of as many people as possible. Omi Sido will provide lasting results that extend beyond a quick, temporary boost in rankings.

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.