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How to link Google Analytics 4 to BigQuery? The ultimate guide.
Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows […]
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Dimensions and metrics in Google Analytics 4
What is Google Analytics? One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic. You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…
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Landing page report in Google Analytics 4
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
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Calculated fields in Google Data Studio
Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…
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Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…
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Benchmark Search Conference 2017 | Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…
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Google Data Studio – The complete guide
What is Google Data Studio? Google Data Studio is the Google Analytics 360 Suite’s data visualisation tool. Capable of connecting to the other products in the 360 suite seamlessly. Quick data visualisations due to click and drag interface. The list of possible connections is constantly growing, including other areas of the Google stack and 3rd…
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Google updates Tag Manager with new set of tools
Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…
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Spider and Bots Filtering in Google Analytics
Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…
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Google Analytics App for iOS
Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…