Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
Tag: Google Analytics
Calculated fields can help you do the following operations with your data: Basic arithmetic operations: addition, subtraction, division and multiplication. Data Modification: Use a text function like TRIM to remove leading and trailing spaces or a function like UPPER to standardise text. The most common inconsistency is usually the use of different case, e.g. “email”, “Email”, and “EMAIL”. This is easily…
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…
What is Google Data Studio? Google Data Studio is the Google Analytics 360 Suite’s data visualisation tool. Capable of connecting to the other products in the 360 suite seamlessly. Quick data visualisations due to click and drag interface. The list of possible connections is constantly growing, including other areas of the Google stack and 3rd…
Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…
Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…
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Google Analytics App for iOS
Webmasters using iOS now have an official App to track their websites activities. While the Android app was released long time ago this is the first release for iOS. This app is compatible with all iOS devices – iPhone, iPad, and iPod Touch – although its optimised for iPhone 5 and requires iOS 6.0 or…
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. People ask me: Is this really going to change anything? If I have to be short, its gonna change everything. Google Universal Analytics completely replaces the technical aspect of how online data is collected so there is…