Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

 Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never […]

Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints […]

Google Data Studio – The complete guide

What is Google Data Studio? Google Data Studio is the Google Analytics 360 Suite’s data visualisation tool. Capable of connecting to the other products in the 360 suite seamlessly. Quick data visualisations due to click and drag interface. The list of possible connections is constantly growing, including other areas of the Google stack and 3rd […]

Google updates Tag Manager with new set of tools

Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again […]

Spider and Bots Filtering in Google Analytics

Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now […]

Be A Hero – Create a Second View In Google Analytics

I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve never seen a proper GA tutorial about setting a second view and most of all the great importance of having one, but still, it’s kind of logical don’t you think? Let’s call the […]

Google Universal Analytics is here to stay. Get used to it.

Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. People ask me: Is this really going to change anything? If I have to be short, its gonna change everything. Google Universal Analytics completely replaces the technical aspect of how online data is collected so there is […]