Tag: Google Analytics

  • GA4 Migration and Implementation

    GA4 Migration and Implementation

    Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one […]

  • How to link Google Analytics 4 to BigQuery? The ultimate guide.

    How to link Google Analytics 4 to BigQuery? The ultimate guide.

    Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows…

  • Dimensions and metrics in Google Analytics 4

    Dimensions and metrics in Google Analytics 4

    What is Google Analytics?  One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic.  You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…

  • Landing page report in Google Analytics 4

    Landing page report in Google Analytics 4

    Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…

  • Calculated fields in Google Data Studio

    Calculated fields in Google Data Studio

    Calculated fields can help you do the following operations with your data: How to create calculated fields in Google Looker Studio (Data Studio)? When your data doesn’t give you enough information, it’s time to create a calculated field. Note: Always name your custom fields with something descriptive so that you know which is which in your…

  • Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

    Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

     Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…

  • Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

    Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

    Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…

  • Google Data Studio – The complete guide

    Google Data Studio – The complete guide

    What is Google Looker Studio (formerly Google Data Studio)? Strengths and Limitations of Google Looker Studio Strengths Limitations Reports and Data Sources Reports and Data Sources are two of the key cornerstones of what makes up Google Looker Studio. They are what visualise and pull the data respectively. Reports in Google Data Studio Creating Reports…

  • Google updates Tag Manager with new set of tools

    Google updates Tag Manager with new set of tools

    Yesterday Google launched a new set of tools for their Tag Manager. According to Google the new attributes will make the Tag Manager more powerful and accessible allowing marketers to streamline existing workflows. Some of the new features: New Google Tag Manager API. “Sometimes you just want things your own way. We understand!”. Once again…

  • Spider and Bots Filtering in Google Analytics

    Spider and Bots Filtering in Google Analytics

    Again Google surprised us this month by introducing a new and this time quite useful filter called “Bot Filtering”. For a long time webmasters were asking the question of how much of traffic to their website comes from real human and how much traffic actually comes from spiders and bots. I can tell you now…