Tag: Google Analytics Tips

  • How to link Google Analytics 4 to BigQuery? The ultimate guide.

    How to link Google Analytics 4 to BigQuery? The ultimate guide.

    Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows […]

  • Dimensions and metrics in Google Analytics 4

    Dimensions and metrics in Google Analytics 4

    What is Google Analytics?  One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic.  You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…

  • Landing page report in Google Analytics 4

    Landing page report in Google Analytics 4

    Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…

  • Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

    Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

     Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…

  • Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

    Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

    Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…

  • Be A Hero – Create a Second View In Google Analytics

    Be A Hero – Create a Second View In Google Analytics

    I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve never seen a proper GA tutorial about setting a second view and most of all the great importance of having one, but still, it’s kind of logical don’t you think? Let’s call the…