Tag: Google Analytics Tips
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Regular Expressions in Google Analytics 4: What You Need to Know
Regular expressions, commonly known as RegEx (RegExp), are a powerful tool for searching and manipulating text data. The best way to explain what a regular expression is is probably the following statement: a regular expression is a sequence of characters that forms a search pattern in any given text (string). And apart from being difficult […]
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GA4 Migration and Implementation
Who is Stacey Harper? Stacey Harper is a Sheffield-based analytics freelancer specialising in all things Google Analytics implementation and Google Analytics 4 (GA4) migrations. Stacey helps brands make the most of their digital marketing, using insightful data to create better user experiences online and in apps. What is Google Analytics 4 Google Analytics is one…
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How to link Google Analytics 4 to BigQuery? The ultimate guide.
Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on your site visitors and their interactions, offers a range of interactive features that enables you to analyse and quickly identify traffic patterns, ensures that the data is accurate and complete, and even allows…
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Dimensions and metrics in Google Analytics 4
What is Google Analytics? One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free tool that provides detailed statistics and reports about your website site’s traffic. You can track things like site visitors, page views, and average time on site. Google Analytics also provides information about which…
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Landing page report in Google Analytics 4
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to set up a new property. GA4 is an entirely new system that is not connected in any way to Universal Analytics and you can look at it as an expansion and rebranding of…
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Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never…
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Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints…
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Social Media Dashboard (or how do you measure success?)
Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need to easily review, important data and show either your boss or your customers automatically generated reports that are not just full of useful numbers, but as usual for Google Analytics very visual. If…
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Be A Hero – Create a Second View In Google Analytics
I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve never seen a proper GA tutorial about setting a second view and most of all the great importance of having one, but still, it’s kind of logical don’t you think? Let’s call the…
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Google Universal Analytics is here to stay. Get used to it.
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. People ask me: Is this really going to change anything? If I have to be short, its gonna change everything. Google Universal Analytics completely replaces the technical aspect of how online data is collected so there is…