Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018

 Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create reports? Do you often have to repeat the whole thing, time and time again? If you have grown to love data crunching numbers and creating reports can be a tedious process. I’ve never […]

Benchmark Search Conference 2017 | Measuring Complex Customer Journeys

Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints […]

Be A Hero – Create a Second View In Google Analytics

I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve never seen a proper GA tutorial about setting a second view and most of all the great importance of having one, but still, it’s kind of logical don’t you think? Let’s call the […]