Tag: Content Marketing
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How to Write High Quality Content for Search Engine Optimisation (SEO)
In today’s digital age, writing high-quality content is essential for any website or online business. Search engine optimisation (SEO) plays a critical role in making sure your content is visible to potential customers and clients. The more visible your website is in the search engine result pages (SERPs) the better the chance is that potential…
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Publishing Velocity and SEO
What is Content Velocity? Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines. Content velocity is based on the number of new pages that are published over a period of time. This metric…
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A Technical Solution To Content Duplication
What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites. It can harm your rankings and many SEOs believe that extensive amounts of it can even…
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Content Marketing on a Gargantuan Scale
What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…
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The Sunday Talk – No hard work, no results
Monday Motivation Whether you like it or you don’t Mondays are part of our life. So instead of moaning about them let’s change the way we think about Mondays. Whatever you are trying to tell me I know that after the weekend you are full of energy. So why don’t you go and crush it…
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The Sunday Talk – Content Marketing
I am cleaning my car and I am thinking: We never talk about old content clean up. Can old content hurt our SEO?Yes, it can. And I would give you an example. We all have some leftovers in containers somewhere in the back of our fridge. And those containers may get our attention one day…
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How Rich Content Affects Rankings and Conversions
“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – SEO Services Christchurch Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants to become an answer engine, answering users’ questions rather than providing a list…
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Creating authoritative content for your customers
“Texts that just talk and talk and say nothing cannot win you an audience.” – Teodora Petkova Yesterday’s rules are gone. Today, webmasters and SEO professionals have to shift their focus towards the creation of relevant, newsworthy and authoritative content. What is authoritative content? Authoritative content is reliable, responsible and having a good reputation in the…
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SEO Tip of the day (well more like 9 Killer SEO Tips)
If, like me, you’re thinking that writing an article every day might be hard work, then it might just be a way to create a ‘weekly article’ which you can then use to summarize what’s happened in the last week and look at what you could be doing differently in your industry. So there is…