Categories
Benchmark Search Conference

Content Marketing on a Gargantuan Scale

What is content marketing? Content marketing is a digital marketing strategy in which businesses create honest, transparent, and educational content on a consistent basis for an ideal buyer persona. Another way to describe what content marketing is: content that gets your brand noticed online, helping to engage with your core audiences and deliver the results…

Categories
The Sunday Talk

The Sunday Talk – Content Marketing

I am cleaning my car and I am thinking: We never talk about old content clean up. Can old content hurt our SEO? Yes, it can. And I would give you an example. We all have some leftovers in containers somewhere in the back of our fridge. And those containers may get our attention one…

Categories
Blog

How Rich Content Affects Rankings and Conversions

“Rich content counts, creative copy engenders good ranking and there’s no gaming about it” – Peter Hatherley – goo.gl/Tgifzs Or how Hummingbird changed the Landscape of the Web Forever. Why did Google launched Hummingbird in the first place? Well, Google wants  to become an answer engine, answering users’ questions rather than providing a list of URLs. This update takes…

Categories
Blog

Lead Generation Strategy Tips

“Your audience no longer wants their attention bought – they want it earned” SEO tip of the day (via +Tara Jacobsen) To be successful in your Lead Generation Strategy you have you have to understand that “It All Starts with Content”.Content is the foundation, the base on which you can start building your marketing leads. Whether…