Understanding Entities For SEO
I’m gonna be honest with you: entities are a bit of an enigma even to the seasoned SEO. Although they’re rarely discussed they’ve been around for years and have had a massive impact on many aspects of SEO. I guess part of the reason that digital marketers don’t talk about entities in SEO is that there isn’t much solid information on how Google uses entities in their algorithms and Google patents, which are notoriously ambiguous, aren’t much help.
Entity-based SEO is a new subject with many possibilities, but reliable techniques have yet to be established.
Why do entities make it feasible to implement a long-term SEO strategy, and how can they be utilized to boost website performance?
During this talk at BrightonSEO, Dixon Jones talks about: what an entity is, why an entity is important, examples of entities, and the difference between a keyword and an entity.
Here’s the slide deck if you’d like to run through it in your own time!
Who is Dixon Jones?
Dixon Jones is one of the first SEOs (digital marketer) to make a name for himself. Name an SEO award and Dixon Jones has won it.
He has been UK Search Personality of the year (UK Search Awards), Outstanding Technology Individual of the Year (Silicon Canal Awards), he was awarded the first-ever UK Lifetime Achievement Award by the UK Search Awards, he has taken Majestic to Buckingham Palace as a Queens Award winner and even to the International Space Station, where they produced a 3D Printer visualization of the Internet (which returned to earth on SpaceX). He has won it all.
Dixon Jones has also been a keynote speaker at many international and UK conferences and universities, including Pubcon, Brighton SEO, SES & SMX. Last but not least he holds a degree in Maths and Management from Brunel University (where he was also the S.U. President) and an MBA with a specialism in Strategy from Aston University.
BrightonSEO – is a major search marketing event in the UK. One of our favourite events of the year, This is a superb conference for search marketing professionals, novice or expert. BrightonSEO is a chance to learn from some of the best minds in search, and then rub shoulders with them at one of the friendliest, and largest, gatherings of Digital Marketers in Europe.