How to link Google Analytics 4 to BigQuery? The ultimate guide.
Google Analytics (GA) has long been the leading website analytics software available, and with good reason. The program provides detailed information on…
Tag: Google Analytics Tips
Dimensions and metrics in Google Analytics 4 (GA4)
What is Google Analytics? One of the most popular ways to analyze your website’s performance is through Google Analytics. Google Analytics is a free…
Landing page report in Google Analytics 4
Recently Google announced a new version of Analytics called Google Analytics 4 (GA4) which now comes as the default option when we try to…
Stop Wasting Time! 5 Steps to Automate Your Google Analytics Reporting | Benchmark Search Conference 2018
Reasons to start report automation Do you regularly find yourself spending long hours manually extracting data cutting and pasting to create…
Measuring Complex Customer Journeys
Why is Data Driven Attribution so important for eCommerce? Nowadays shopping is a complex, non-linear event for consumers that happens at odd…
Social Media Dashboard (or how do you measure success?)
Analyzing your data in Google Analytics shouldn’t be a daunting job for marketers and website owners. Dashboards are exactly what you need…
Be A Hero – Create a Second View In Google Analytics
I am amazed at how many people nowadays don’t have a second view in their Google Analytics (GA) account. It’s true I’ve…
Google Universal Analytics is here to stay. Get used to it.
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. People ask me: Is…