Why is Data Driven Attribution so important for eCommerce?
Nowadays shopping is a complex, non-linear event for consumers that happens at odd hours across multiple devices and channels – both in apps and on websites. Brands and retailers are struggling to measure the path to purchase because it can be difficult to follow consumers’ touchpoints and track their journeys all the way to conversion.
Slides: https://www.slideshare.net/clickconsult/measuring-complex-customer-journeys
Who is Sabrina Garufi?
Sabrina is currently an Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Prior to working with agencies, Sabrina was a Consultant for the specialised Global Expansions Team, helping Google’s largest advertisers craft and execute their international expansion strategies.
With a background in Finance, Sabrina began her career in banking, working for five years as a Corporate Cash Manager. A native of Montreal, she completed her MBA in Berlin before moving to Dublin to join Google.
What is the Benchmark Search Conference?
The one-day event features world-class speakers that cover all of the need-to-know search marketing topics to develop and advance your brand’s search engine presence, including:
Organic search (SEO) – how to achieve and maintain your brand’s ranking in natural search engine results and ensure your customers can easily find you.
Paid search (PPC) – driving targeted traffic to your website by showing ads in search engine results when people search for related keywords.
Social media – enhancing brand awareness and advocacy to support your search visibility; your social authority is increasingly considered by Google as a ranking factor.
Content marketing – how to be smart with your content campaigns to build trust and credibility by returning relevant answers to search queries, and earning quality backlinks.
Who’s behind Benchmark?
Located in North West England, Click Consult is a multi-award-winning search marketing agency with a focus on organic (SEO) and paid search (PPC). With over 70 professionals employed and a portfolio of over 60 clients from across the UK, Click Consult works with businesses looking for a measurable return on their search marketing budget.
Click Consult also provides a range of other services, including content marketing, inbound marketing and conversion rate optimisation (CRO), as well as international and multilingual search.
The company is Google AdWords and Microsoft adExcellence certified and is on the Recommended Agency Register.
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