Tag: SEO Strategy

  • Making Google search data available at scale

    Making Google search data available at scale

    What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well […]

  • Understanding the effect of your SEO changes with Causal Impact Analysis

    Understanding the effect of your SEO changes with Causal Impact Analysis

    Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…

  • The Internet for SEO’s

    The Internet for SEO’s

    Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • Jack of all trades or master of none? What KPIs should SEOs work to?

    Jack of all trades or master of none? What KPIs should SEOs work to?

    What are Key Performance Indicators? When you start a business it is super important to be able to measure your progress and determine if you are successful or not. In order to do this, you need to have Key Performance Indicators (KPIs).  What is a Key Performance Indicator? Key Performance Indicators are measurements that indicate the…

  • You deleted how many pages? 130M! And here’s why.

    You deleted how many pages? 130M! And here’s why.

    Delete your pages and rank higher in search For years I’ve been telling SEO that if you are looking for a way to optimise your website from a technical SEO point of view you should consider deleting some of your website pages.  I probably sound crazy to you! But hear me out. Index Bloat and Crawl Budget…

  • SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

    SEO Quality Assurance: Just How Needed Is It? 1,300 SEOs Respond

    SEO Quality Assurance When it comes to SEO Quality Assurance (QA) is a huge challenge, especially for big organisations. Critical problems can (and they often do) slip past even the most vigilant of us. In-house SEOs also frequently face the issue of well-meaning web developer teams not being completely au fait with SEO and thus…

  • A Technical Solution To Content Duplication

    A Technical Solution To Content Duplication

    What is duplicate content? The so-called ‘duplicate content’ is a very popular term in the field of SEO (search engine optimization) used to describe content that appears on more than one web page on the same or different websites.  It can harm your rankings and many SEOs believe that extensive amounts of it can even…

  • Entity SEO

    Entity SEO

    Understanding Entities For SEO I’m gonna be honest with you: entities are a bit of an enigma even to the seasoned SEO. Although they’re rarely discussed they’ve been around for years and have had a massive impact on many aspects of SEO. I guess part of the reason that digital marketers don’t talk about entities…

  • The underrated powers of internal linking

    The underrated powers of internal linking

    Nearly every talk on internal linking strategies starts with a discussion of how complicated yet how important this part of SEO is. Everybody knows that internal linking is such a simple concept, and everyone should be doing it. But when it comes to the theory, the processes surrounding internal linking, and best practices suddenly the…