Gamification: How to level up your link building – Digital Elite Day

Becky Simms will take you on a gamification journey, starting with context and why. This swiftly leads into the how and most importantly how this can have an impact for your SEO strategy. Spoiler alert, although the title gave it away too, links are the key match between gamification and SEO. Becky Simms explains how […]

The Sunday Talk – Smarter Marketing

Monday morning and I am a bit sad as I am going back to work. But Craig Campbell just made my day with this small little thing. Look at him, he is so sweet. But if for whatever reason small thing can’t make you happy you need a big massive piece of cake. Wisdom: If […]

Why SEO wizards need user testing hobbits

How do you know what your customers are searching for online? SEOs might be wizards when it comes to serving search engines, but sometimes you need the insight of a humble hobbit to help figure out what’s best for your users. Most SEOs are making assumptions with little-to-no testing. And most SEOs assumptions are validated […]

The Sunday Talk – I Do Technical SEO

It’s all set and ready for my first ever SEO podcast with Click Consult – a top Digital Marketing agency based in the North of England. In about half an hour I’m gonna be talking to Chloie Brandrick about technical SEO. If you wanna know more about technical SEO you have to listen to my […]

The Sunday Talk – No hard work, no results

Monday Motivation Whether you like it or you don’t Mondays are part of our life. So instead of moaning about them let’s change the way we think about Mondays. Whatever you are trying to tell me I know that after the weekend you are full of energy. So why don’t you go and crush it […]

Traffic is useless unless those visitors become customers

Recently I have said something online that caused a bit of controversy. “Traffic is useless unless those visitors become customers.” Although I wasn’t talking specifically about ‘money exchange’ I am starting to think that even experienced digital marketers have started developing ‘tunnel vision’ blinded by clever online articles or viral memes. I will repeat again […]