Tag: SEO Strategy

  • Vehicle listing (Car) structured data: A guide for car dealerships

    Vehicle listing (Car) structured data: A guide for car dealerships

    Vehicle listing (Car) structured data is a new way for car dealerships to make their for-sale inventory eligible for display on various Google surfaces, including Google Search and dealerships’ Business Profiles. It was released by Google on October 17, 2023, and is currently only available in the US and US territories. Benefits of using vehicle…

  • Which is Better: Creating a Country-Specific Domain or Using an Existing Website?

    Which is Better: Creating a Country-Specific Domain or Using an Existing Website?

    In the current worldwide marketplace, online businesses can now extend beyond their domestic borders. Due to technological and communication advancements, expanding online operations overseas has become simpler, enabling companies to bolster their global online presence and reach out to untapped markets, thereby attracting fresh customers and enhancing their earnings. Expanding internationally can bring significant benefits…

  • How to use podcasting as part of your SEO strategy

    How to use podcasting as part of your SEO strategy

    Podcasting has become increasingly popular in recent years as a great way for individuals and online businesses to connect with their audiences in a deeply meaningful way. With the rise of podcasts, it’s important to consider using podcasting as part of your SEO strategy.  Podcasting can be a very powerful marketing tool that can drive…

  • How to incorporate machine learning into your SERP analysis

    How to incorporate machine learning into your SERP analysis

    Search Engine Result Page (SERP) analysis is an important aspect of digital marketing and SEO. It helps online businesses to understand how their online properties are ranking for specific keywords and provides insights into the overall performance of their websites. With the rise of machine learning, online businesses can now incorporate this amazing technology into their SERP…

  • Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance

    Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance

    Cookie consent has become an increasingly important topic since the introduction of the General Data Protection Regulation (GDPR) and the ePrivacy Directive in the European Union. These regulations require online organisations to obtain informed consent from users before collecting, storing, and using their data. This applies to cookies, which are small text files that track users’ online behaviour and collect data…

  • Making Google search data available at scale

    Making Google search data available at scale

    What is Google Search Console and how can it help your SEO? Google Search Console is a free powerful tool that can help digital marketers to monitor and improve their website’s visibility in the search engine results (SERPs). This tool provides valuable insights into how the Google bot crawls and indexes a website, as well…

  • Understanding the effect of your SEO changes with Causal Impact Analysis

    Understanding the effect of your SEO changes with Causal Impact Analysis

    Search engine optimisation, or SEO for short, is a crucial aspect of any digital marketing plan. The SEO process involves making adjustments to a website, such as adding new content or optimising existing meta tags in order to improve its ranking on the search engine results pages (SERPs). However, SEO can be a complex and…

  • The Internet for SEO’s

    The Internet for SEO’s

    Who is Roxana Stingu? Roxana Stingu heads the SEO and search efforts at Alamy, a stock photography agency with a collection of almost 300M images. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. Roxana Stingu has been previously…

  • Publishing Velocity and SEO

    Publishing Velocity and SEO

    What is Content Velocity?  Content velocity is the rate at which pages are created and published. The more original content you publish, the more likely your page will be seen as relevant by search engines.  Content velocity is based on the number of new pages that are published over a period of time. This metric…

  • Top SEO KPIs you should be tracking

    Top SEO KPIs you should be tracking

    In today’s digital age, search engine optimisation (SEO) is an essential component of any business strategy. SEO helps to improve the visibility and ranking of a website in search engine results pages (SERPs), ultimately driving more traffic and potential buyers. However, optimising your website for search engines can be a daunting task, especially if you…